(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

(Written by guest contributor Chris Harper) Live video broadcasts using Ustream and podcasts each have their pros and cons. I've had some experience with both, and I want to share with you what I see as the plusses and minuses of each. In the end, you can decide which method might be best suited for your needs. Continue Reading

(Written by guest contributor Andrew Albritton) Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website's visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and... Continue Reading

(Written by guest contributor Joel Ownby) If you are serious about starting an online business, then you should realize that just like a traditional brick-and-mortar company, an investment of time and money is almost always required. We aren't talking about going to the bank and taking out loans here, but we are talking about a lot of sweat and small monetary investments over time. The strategy discussed in this article is one avenue that you... Continue Reading

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds. Can you guess which reason came out on top? Nope, it wasn't poor content. (That came in at numbers 6 and 7.) It wasn't the advertising. (Only three people said that.) And it wasn't too much selling. (That was number 14 on the list.) It was too many posts. Continue Reading

I've been slaving away attempting to make sense of this thing we call the Internet. In order to put things in proper perspective, I have composed this paper which I hope will prove useful. Continue Reading