One of the questions I'm most often asked is how to do search engine optimization properly. Very soon, I will be revealing our turnkey solution that you have been waiting for. But in the meantime there is something very simple you can do if you blog on Wordpress. This is especially powerful if you use the Socrates Theme, but it works great for all themes. While we have optimized the Socrates layout for better indexing... Continue Reading

If you've been using AdSense for Search, you'll know that last year, Google shut it down. If you wanted to continue to offer your users a search function -- and earn revenue from ad clicks when those users conducted their searches -- you needed to use Google's Custom Search Engine and attach it to your AdSense account. Continue Reading

The Internet now contains over 124 million websites. They cover every topic you can imagine, many that you would never have imagined, and some that you would never want to imagine. Continue Reading

(Written by guest contributor Andrew Albritton) To say they're the latest craze in online shopping would be an understatement. Groupon, Living Social, Social Buy etc. have taken the web by storm, revolutionizing how "deal of the day" type websites meet local brick and mortar business. Traditional "Deal of the day" type sites are typically affiliates that have great discounts from advertisers that have a large online presence and may not even have brick and mortar... Continue Reading

Recently I was sent a link promoting a new Wordpress theme designed just for affiliate marketers and people wanting to build niche sites. Being the creator of the Socrates Theme, I had to take a look. Sure enough. Here come the copycats. I continue to be amazed at the utter lack of creativity in people who pass themselves off as "experts." Not only is the headline and a bunch of the copy on this new... Continue Reading

Have you ever thought of launching an online business to be a lot like running a race, but with plenty of hurdles in the way? I did an interview today and the person asking me questions wanted to know what the biggest hurdle is that people face when running an online business. Is it search engine optimization? Is it social media? Is it product development? I laughed and replied that none of those were the... Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

(Written by guest contributor Tim Golen) One thing is becoming increasingly clear: mobile web browsing is quickly catching up to and surpassing desktop browsing. With more people having access to mobile-enabled cell phones than computers, the number of mobile devices browsing the web is increasing at an enormous rate. Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

(Written by guest contributor Andrew Albritton) Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website's visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and... Continue Reading

The world is changing. But you don't need me to tell you that. The Internet of today is a far cry from the one I launched my first site on fifteen years ago. Technology has made major advances, meeting needs of many, and exposing other needs yet to be met. Just in the past few years, the way we market products and services online has changed. Continue Reading

(Written by guest contributor Joel Ownby) If you are serious about starting an online business, then you should realize that just like a traditional brick-and-mortar company, an investment of time and money is almost always required. We aren't talking about going to the bank and taking out loans here, but we are talking about a lot of sweat and small monetary investments over time. The strategy discussed in this article is one avenue that you... Continue Reading

Interviewing prospective web designers is often a difficult task. Some candidates might be design rock stars but unable to develop the essential business features for your site, while other applicants will have portfolios filled with high-ranking sites that look like ghosts from the late 90s. Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading