It's been almost THREE years since iFart stunk up the iTunes Appstore. On December 12, 2008, iFart exploded on the scene and the world has not been the same. I was perhaps the first app creator to go public with statistics related to sales and rank shortly after the app came out. iFart has now become a part of pop culture and iPhone history, even worthy of it's own Wikipedia page. Celebrities such as Helena... Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

(Written by guest contributor Tim Golen) So much to do, so little time. You've been working on a project for weeks, and the end still doesn't seem to be in sight. The deadline keeps getting pushed back further and further, but you must press on. You're beginning to feel overwhelmed and your productivity is steadily declining. You probably find yourself wasting more time than usual and you try to find excuses to leave your desk... Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

The average WordPress user has no idea how much power is actually in a WordPress-based website. Every aspect of WordPress is fully customizable. If you are anything like me, then you have looked and looked for the perfect WordPress theme only to discover that your perfect theme isn't there, so you settle on a close second. Why not modify that second-choice theme? Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

"All aboard!" shouts the conductor, alerting the passengers that the train is getting ready to pull out of the station. If you don't have your ticket and know where you are going, you'd better get it sorted out fast. After all, there are many tracks that lead out from the station. And while you might travel miles and miles down one track, you could end up finding out that you've traveled miles and miles... Continue Reading

The first time I heard the term white paper, I have to admit I wasn't thinking it was a powerful marketing tool. Instead I was thinking of the boring, snooze-worthy reports I had to read in my college Geology course. Only after I had heard the term a few more times with increasing frequency did I finally bother finding out what the buzz was all about. Turns out, white papers aren't just bare bones... Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

A few weeks ago when iFart was at the height of its popularity, I was contacted by Rob Walker. Rob writes the Consumed article for the New York Times Magazine, published every Sunday. He thought that the success of iFart was an interesting barometer of American pop culture and asked if I would do an interview. Of course, I was delighted to provide whatever information he wanted. The article was just published in today's edition! Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading