A couple days ago I blogged about the lack of integrity amongst some Internet marketers. The post attracted thousands of readers and many comments were posted. Clearly, this topic is one on many people's minds. It almost feels like picking at scabs because there is a great deal of wounding in this area. While I appreciate the kind words people shared, this issue is NOT about me. This is about an industry that has been... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Yesterday, we went to church for Christmas Eve service. And the pastor put a twist on the message that I hadn't really considered before. He asked "How many of you believe that Jesus is the reason for the season?" Hands went up throughout the sanctuary. And then the room when silent when he said, "Jesus is NOT the reason for the season!" Continue Reading