I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

Whenever we start work on a new product at InfoMedia, the beginning is always a moment of inspiration. Continue Reading

I'm pretty happy with the revenues the ad units on my websites generate every month. I'd be a lot happier though with the revenues that Richard Rosenblatt's websites receive every month. Continue Reading

Want an easy way to make a million dollars? Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

(Written by guest contributor Chris Harper) Several weeks ago, we posted an article about the new YouTube Show & Tell channel that highlighted some of the more creative uses of the video giant's site. And now, after watching some of those examples and finding ourselves in need of a new angle to promote our newest iPhone app, I present to you the Sergeant Gun YouTube experience. It's not just a video, it really is an... Continue Reading

(Written by guest contributor Chris Harper) I realized that I needed to write about this piece of software when I recommended it to someone for the third time in recent memory. What struck me was that each thing that I recommended it for was different. One person needed to convert some files from a proprietary AVC-HD codec that her editing software couldn't read, another was looking to pull some material from a DVD, and the... Continue Reading

Every successful company I've ever seen has had two things in common. They've all had great products. No advertising budget, whatever its size, can compete with experience and word-of-mouth. When a company creates garbage, people talk. They don't buy. Companies that don't create great products soon find that they're not selling. Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

(Written by guest contributor Chris Harper) I'm going to be exploring the different kinds of video typically used in product launches. Obviously, you can add more along the way, but from my experience, these three are going to be key to your launch's success. In this article, I'll look at the elements of a compelling teaser video. Continue Reading

(Written by guest contributor Fletcher Groeneman) Brainstorming is commonly considered a waste of time but can yield some of the most powerful and creative ideas for your project. And it can be fun! Continue Reading

Just in case this word isn't in your vocabulary: Budg-et [buhj-it] -- noun 1. an estimate, often itemized, of expected income and expense for a given period in the future. 2. a plan of operations based on such an estimate. 3. an itemized allotment of funds, time, etc., for a given period. 4. the total sum of money set aside or needed for a purpose. 5. a limited stock or supply of something. Continue Reading

Getting started in the info product realm? Looking to try a new product or format for your information? Here you will find the InfoMedia take on the six most popular info product platforms and an inventory of their strengths/weaknesses. Continue Reading

People create Internet businesses for all sorts of reasons. Some of them are looking to give up their J.O.B.s. Some dream of being of being their own boss. And others can't wait to make tons of cash, retire to their private island and leave the work of traffic generation, content production and ad monitoring to their staff. That's all fine. I don't have a problem with any of those reasons. Provided they're all accompanied by... Continue Reading