There is a lot that goes into running your online business. SEO, shopping carts, web design, social media promotions, information products, building an email list, and on and on. It can be tempting to get wrapped up in all of these things, and there is no denying that they are all very important to your business. But oftentimes people get so focused on and distracted by these things that they lose sight of what is... Continue Reading

Part of project planning is knowing when to hold 'em and when to fold 'em, as a wise man once said. No matter how exciting or cool you might think a project is, some of them just don't become as profitable as you would like. It's important to set some boundaries and budget limits at the outset, so that you don't keep pouring money and effort into something that isn't going to go anywhere. Here... Continue Reading

Whether you are just starting out in learning the web / mobile app development ropes, or are looking to hire someone to do your development for you, it can be useful to know what basic developer tools there are out there. For the purpose of this article, we define a developer as the following: Someone who writes code for launching a PTA offer, develops an app, or writes software. Developers know the different programming or... Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

As online marketers, we put a lot of stock in social networking, and rightfully so. There really is no better way to get the word out about your business, its mission, and your brand and to build valuable relationships that will create opportunities and help your business grow. Or is there? Back in the day, before Facebook, Twitter, MySpace, and even Friendster, all they could do was network the old-fashioned way: face-to-face and in person... Continue Reading

Lots of people who are just starting out with their online businesses are stymied by a question that is central to the endeavor: What should my online business be about? Since most people have money as one of their main motives, lots of people make the mistake of thinking solely along the lines of what they think will be most profitable. It's not that profitability is bad, of course, it's just that it may not... Continue Reading

(Written by guest contributor Ray Edwards) Have you ever noticed that over the years, you tend to do pretty much the same things? If you're a reader, you remain one; if you're a writer, you tend to write; if you're a procrastinator, you tend to keep procrastinating, and so forth. Continue Reading

Of all the ways to make money online, writing a well-thought-out, well-researched, and relevant ebook can be one of the best ways to start earning some income on the side. Here are some things for you to consider as you endeavor to create and write your own ebook: Continue Reading

(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

I've created a bunch of different products during my career. Not all of them have been giant successes. But many have been, and there's a theme that runs through many of the most successful items I've made. Continue Reading

It's hard to adequately stress the importance of focus and purpose on your website. Since you are reading the Top One Report, we're going to assume that you have a website, or lots of websites, or are at the very least planning to have a website. We look at a lot of sites here at InfoMedia in our work with entrepreneurs like you. Many times we have opened a site from a customer or associate... Continue Reading

(Written by guest contributor Fletcher Groeneman) If you are looking to create a distinct and memorable brand for yourself or a product, you will more than likely discover thousands of techniques and strategies to aid you in the process of branding. Branding is what defines you in the mind of the consumer; it is your calling card. Without it, you don't exist in the world of commerce. Discover the foolproof method for developing your brand... Continue Reading

(Written by guest contributor Andrew Albritton) Search engine marketing (SEM), sometimes referred to as paid search, is the practice of bidding on keyword strings to increase a website's visibility on the search engine results pages (SERPs). For Internet marketers SEM can be a highly effective means for promoting and driving traffic to a website or sales page. In fact, when optimized and managed effectively, a well-performing SEM campaign is one of the most sought-after and... Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading