I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

On September 1st, 2010, I weighed in at over 225 pounds. I didn't step on the scale often because it wasn't very good news. My energy levels were low. My blood pressure was high. And I was moody. I didn't want to feel that way anymore. I had lost weight in the past, but I wasn't sure I could do it again. After all, I DID balloon back to my previous weight AND put on... Continue Reading

Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

It's Monday morning and I am thinking about what I should write about today. As I ponder the things happening in my life, I consider my options. The new Twitter is coming. But I haven't seen it on my account yet, so that will have to wait. I'm a week into Project Fit, but I'm feeling kind of under the weather today. I've been invited to speak in Asia. It's exciting, but I don't think... Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

While addressing the nuts and bolts might not be the most exciting part of a business, a sturdy, well-planned foundation is necessary to build great success. Here are some administrative items that we have believe are essential to any business: Continue Reading

WordPress and AdSense can be a little tricky, especially when you account for how much things can change with every new theme. We are going to show you a fool-proof way to get your AdSense code into your WordPress blog. (If you are looking for a really fool-proof way, check out the Socrates Theme, which comes with AdSense already built in.) Some of you will already know an easier way. The problem is, those easy... Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

Traffic and conversions are the bread and butter of our industry, but if you aren't willing to spend at least a few hours each week generating traffic, your bread is going to be really dry. Continue Reading

(Written by guest contributor Fletcher Groeneman) If you are looking to create a distinct and memorable brand for yourself or a product, you will more than likely discover thousands of techniques and strategies to aid you in the process of branding. Branding is what defines you in the mind of the consumer; it is your calling card. Without it, you don't exist in the world of commerce. Discover the foolproof method for developing your brand... Continue Reading

People are so predictable. A new trend surfaces and there are those that immediately begin to capitalize on it. Being on the lookout for "the next big thing" is fine. But what do you do when you discover it? For some people, they engross themselves in the new thing and learn the ins and outs so they can speak from experience. For others, it's all a matter of discovering how they can position themselves as... Continue Reading

Though some people have labeled me as a visionary, I am incapable of predicting the future. And while I happen to latch on to hot trends before the curve, it doesn't mean I have a working crystal ball. Let's face it. I have no idea what is going to happen next. So how exactly do you know what your customer wants? There is a way. And it's actually not complex. It's not rocket science. Continue Reading

It surprises me how many people are afraid to create an info product. The social proof that info products are profitable is everywhere. The biggest proof is ClickBank. ClickBank, which is essentially a portal for digital info products, has paid out over $1.3 billion to product creators in the last 10 years. That's $130 million every year, and the average person has never heard of them, which is just crazy. But this article is not... Continue Reading

Everyone's got a good idea, and they constantly dream of finding the perfect person who will hand them a briefcase of cash in exchange for that idea. To be honest, that's just not realistic. Ideas are pretty much worthless, unless you take action on them. Continue Reading