There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

It happened. It was bound to sooner or later. Actually, it happened right on schedule. When I was a young lad, a teenager, I remember thinking that forty was a long way off. I did the math in my head and realized that I would be forty in the year 2004. Wow, that was an eternity away. Welcome to eternity. Yesterday was my 40th birthday. I took the day off from work (do I really... Continue Reading

After the week I had last week, the icing was put on the proverbial cake yesterday afternoon. I found that I have been paying way too much for my health insurance thanks to my agent at Al Boenker insurance (The link is there so you know to avoid them). He is no longer with the company, but I was ticked just the same. I left the office at 2 pm and came home to find... Continue Reading