Twitter can be a great branding tool. If you are not already using Twitter to get the word out about your business, you probably at least know that you should be. There are lots of benefits to using Twitter, and some things that you should definitely avoid. And in the end, everyone needs to decide for themselves what kind of role Twitter will play in their lives and businesses. It's perfectly fine for your Twitter... Continue Reading

You've made your website, done the SEO, created content that people like and optimized your ad systems. You're getting visitors, those visitors are clicking the ads and your site is finally making some serious revenue. So what do you do now? Continue Reading

One of the challenges some people face when first striking out on their own in the online business world is the problem of privacy. Especially for those born before, say, 1990, the prospect of putting your entire self online for all the world to see can seem daunting at best and unwise and dangerous at worst. Here are some things to think about to keep things in perspective and help ease you into the idea... Continue Reading

Coca Cola calls itself "The Real Thing." Rappers tell each to "keep it real." Teenagers are told to "be true" to themselves. Continue Reading

I came into Internet marketing from two businesses that couldn't have been more different to the work that I do today. Continue Reading

You've come up with a business idea you believe will rock the world. You have built your website... it's so beautiful it brings a tear to your eye. You are the expert in your field and you've got something to say. Now you just need someone to say it to! It's no surprise that the best way to become recognized is to be interviewed by others who want to leverage your expertise for a newspaper... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

I've given away a ton of stuff in my time. Ebooks, special reports, software, you name it. Of course, my blog content is free too. All of those free things were valuable. Often, they were products that people had been paying hundreds of dollars for... until I decided to give them away for nothing. There's no point in handing out the kinds of products that no one wants. That doesn't do any good at all. Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

(Written by guest contributor Chris Harper) If you have spent time on YouTube, then you've probably seen at least one user's YouTube channel. And if you've seen more than a few, then you may have noticed that the design and attractiveness of those channels varies widely from user to user. Some of them are highly attractive with custom imagery, while others make your eyes hurt to look at them. If you have a YouTube account... Continue Reading

How do you get people to want what you're selling? Sure you have a quality product or service, but most of the time people buy things for other, more intangible reasons. If a certain company is all class and professionalism, then people might buy because they want to appear classy and professional themselves. This, in a nutshell, is branding. It is cultivating consistency in the message you put out to the world about who you... Continue Reading

(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

It's hard to adequately stress the importance of focus and purpose on your website. Since you are reading the Top One Report, we're going to assume that you have a website, or lots of websites, or are at the very least planning to have a website. We look at a lot of sites here at InfoMedia in our work with entrepreneurs like you. Many times we have opened a site from a customer or associate... Continue Reading

(Written by guest contributor Loral Langemeier) When most people think about the state of the current economy, their first thought is almost never "What a great time to start a business!" But the truth is the timing couldn't be better. Financial freedom is attainable in any economic climate. You just need to know how to fit in and find your angle. Continue Reading