A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

Last month, two of my team members had an opportunity to go to Monrovia, Liberia to work on a project intended to save lives of those in the malnourished and HIV-stricken country. Chris Harper, my Video Producer, and Sarah Jane Griesemer, VP of Project Management, accepted the call to go to Liberia and meet the needs of people through a project called The Peanut Butter House. What they experienced during their week-long trip was undoubtedly... Continue Reading

Get your idea noticed by using this clean design principle. Advances in media have created the most ad-resistant breed of consumer to date. Recent studies have found that consumers are, on average, exposed to 3,000 commercial messages per day in one form or another, from the boring copy-laden radio commercials to the flashing skyscraper ads on my favorite websites, from the cluttered newspaper coupons to illegible billboards on the side of the bus and... Continue Reading

I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

When you sign up to an ad program, one of the first decisions you'll have to make is where to put your units. Should you cram them into the sidebar? Place them above the fold? Embed them into the text? Or relegate them to the end of the page? Although there are some general guidelines you can follow, the best way to decide which are the best spots on your Web pages for your ad... Continue Reading

Is Ted Turner relevant to anyone anymore? Listen to what this buffoon had to say at the National Association for Television Programming Executives's conference Tuesday. "While FOX may be the largest news network, it's not the best." (sour grapes because they are beating Turner's CNN?) He followed up by pointing out that Adolph Hitler got the most votes when he was elected to run Germany prior to WWII. He said the network is the propaganda... Continue Reading

I just got back from seeing The Aviator with Leonardo diCaprio as Howard Hughes. I believe Leonardo has gotten a bum rap as an actor for some time. I liked him in What's Eating Gilbert Grape. I thought he was perfectly cast in Catch Me if You Can. And whatever else you say about Titanic, his part as Jack Dawson will go down in history. But as eccentric inventor/businessman/aviator Hughes, diCaprio should be awarded an... Continue Reading

It's gonna get heavy folks. Hang tight. On the heels of Sunday's "Pro-Choice" march in the nation's capitol, I continue to be dumbfounded by the rhetoric of these people. Underneath the surface of "women's rights" lies multitudes of women wounded by their choice to kill their own babies. Let's face it. This argument is NOT about abortion. It is about whether or not the "fetus" in the womb is a life. If it is not... Continue Reading

Today we visited The United States Holocaust Memorial Museum. As a Jew, I have been wanting to see the museum for a long time. I knew it would be a "must see" if I ever made it to Washington. I'm not sure I can put my experience into words, and perhaps it is best that I don't even try. I don't want to minimize my visit into simple cliches. I'll sum up by saying this... Continue Reading

Pro-life women shift to majority By Grant Schulte THE WASHINGTON TIMES The balance between pro-choice women and women who say abortion should be outlawed or severely restricted is shifting toward the pro-life side, bumping that group into the majority in the debate over reproductive rights, according to a new national poll. Fifty-one percent of women surveyed by the Center for the Advancement of Women said the government should prohibit abortion or limit it to extreme... Continue Reading