Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

My name is Garrett. I live in a fantasy world that is a cross between a Victorian society and the Middle Ages, with a dose of Steampunk technology tossed in for good measure. You don't see me because I operate out of the shadows. I stealthily make my way in and out of places and across the rooftops of the city, making off with treasure and whatever goods I can find. The only evidence you... Continue Reading

Part of project planning is knowing when to hold 'em and when to fold 'em, as a wise man once said. No matter how exciting or cool you might think a project is, some of them just don't become as profitable as you would like. It's important to set some boundaries and budget limits at the outset, so that you don't keep pouring money and effort into something that isn't going to go anywhere. Here... Continue Reading

I wasn't always a fan of roller coasters. When I was a little boy they terrified me. I think my mother took me on one and in my mind that would be the last time I would ever ride one. I remember seeing Space Mountain at Walt Disney World and thinking to myself "no way!" Sometime around fifteen years old that changed. I was at Marriott's Great America in Gurnee, Illinois, with my best friend... Continue Reading

Who doesn't dream of the extraordinary feeling of taking to the air like a bird? While that sensation can only be simulated in this life, we are fortunate to live in a time where air travel is commonplace. But even though people CAN fly, I think it is safe to say that I will never pilot an aircraft. I am forever relegated to passenger status. However, one of the earliest computer games I ever played... Continue Reading

(Written by guest contributor Dan Nickerson) Don't you just hate the word "resolution"? A resolution is a decision to do something or to behave in a certain manner, but I honestly think they should redefine the word to mean "something you plan on breaking." Continue Reading

(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

(Written by guest contributor Loral Langemeier) When most people think about the state of the current economy, their first thought is almost never "What a great time to start a business!" But the truth is the timing couldn't be better. Financial freedom is attainable in any economic climate. You just need to know how to fit in and find your angle. Continue Reading

Everyone's got a good idea, and they constantly dream of finding the perfect person who will hand them a briefcase of cash in exchange for that idea. To be honest, that's just not realistic. Ideas are pretty much worthless, unless you take action on them. Continue Reading

I probably don't need to tell you how important it can be to have a successful product launch. The launch of a new product can set the tone for how that product will be received down the road. It is important to hit the ground running on product launch day so that you can capitalize on that momentum and keep it going. In this article, I will be looking at a product launch from... Continue Reading

Just in case this word isn't in your vocabulary: Budg-et [buhj-it] -- noun 1. an estimate, often itemized, of expected income and expense for a given period in the future. 2. a plan of operations based on such an estimate. 3. an itemized allotment of funds, time, etc., for a given period. 4. the total sum of money set aside or needed for a purpose. 5. a limited stock or supply of something. Continue Reading

In the age of broadband Internet speeds, it is often easy to let optimization get shoved to the back burner. But the fact is that a large portion of people surfing the Internet are still using dial-up. More and more people are also browsing the Web on mobile networks, which should be taken into account. If you can speed up the load times of your website, you'll have much happier guests, and they will be... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I consider myself very fortunate. I have a beautiful home with a beautiful view of the Rockies in a beautiful part of the country. I also have a great office staffed with fantastic people. And the two are separate. That isn't everyone's goal. I've met lots of people whose dream is to give up the commute and start working from home. I can understand that. I've done that. Continue Reading