A couple days ago I blogged about the lack of integrity amongst some Internet marketers. The post attracted thousands of readers and many comments were posted. Clearly, this topic is one on many people's minds. It almost feels like picking at scabs because there is a great deal of wounding in this area. While I appreciate the kind words people shared, this issue is NOT about me. This is about an industry that has been... Continue Reading

Yesterday, I introduced you to Help a Reporter, a site/newsletter that offers a wealth of opportunities to find publicity. HARO has well over 100,000 subscribers watching for opportunities to get interviewed. That means while the opportunities are ripe, there is a lot of competition to get noticed. Today's site is far less popular, but still offers quality leads for experts wanting recognition. Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

Ask a lot of marketing "experts" what social media marketing is all about and they'll look at you as though you've just fallen off Mars. Continue Reading

(Written by guest contributor Chris Harper) I'm going to be exploring the different kinds of video typically used in product launches. Obviously, you can add more along the way, but from my experience, these three are going to be key to your launch's success. In this article, I'll look at the elements of a compelling teaser video. Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

At this point, you've done your research, created a compelling and competitive offer, and started outreaching to affiliates. So, now that your program is gaining traction and you have some affiliates on board, what's next? Continue Reading

Getting started in the info product realm? Looking to try a new product or format for your information? Here you will find the InfoMedia take on the six most popular info product platforms and an inventory of their strengths/weaknesses. Continue Reading

The first time I heard the term white paper, I have to admit I wasn't thinking it was a powerful marketing tool. Instead I was thinking of the boring, snooze-worthy reports I had to read in my college Geology course. Only after I had heard the term a few more times with increasing frequency did I finally bother finding out what the buzz was all about. Turns out, white papers aren't just bare bones... Continue Reading

Get your idea noticed by using this clean design principle. Advances in media have created the most ad-resistant breed of consumer to date. Recent studies have found that consumers are, on average, exposed to 3,000 commercial messages per day in one form or another, from the boring copy-laden radio commercials to the flashing skyscraper ads on my favorite websites, from the cluttered newspaper coupons to illegible billboards on the side of the bus and... Continue Reading

In a landmark decision that will be sure to usher in a new world Internet order, a World Wide Web judge has just granted Internet marketing guru and entrepreneur Joel Comm the exclusive trademark rights to the ".com" web address suffix, placing all websites everywhere with a ".com" domain under the jurisdiction and discretion of Joel Comm. The decision came about when Joel Comm successfully sued Al Gore, who had previously laid claim to "inventing... Continue Reading

Thor Schrock is catching a lot of heat over his online reality program, The Top Affiliate Challenge. I remember when Thor first told me about his idea for the show. I encouraged him to do it, but I warned him that it would take a miracle to pull off a quality show on a daily basis. When Eric and I produced The Next Internet Millionaire, we filmed for two weeks straight and had a two-week... Continue Reading

There are lots of things to enjoy as an online publisher. There's the thrill of creating content. The pleasure of meeting friends at conferences. The sheer freedom of being your own boss and setting your own schedule. And then there's publicity. That's a whole other world of fun. Not every online publisher uses publicity to drive traffic to their website. Some think it's a bit like a lottery. You'll send out hundreds of press releases... Continue Reading

In every industry, there's a powerbroker in the background - an advisor who is known to just a handful of people, but who helps build empires for the top "stars" who are household names. I recently discovered Janet Switzer. For the last 16 years, Janet has been quietly creating empire-building campaigns, products, promotions, deals and distribution for many of the biggest celebrity experts you've heard of. Jay Abraham... Mark Victor Hansen... Chicken Soup for the... Continue Reading