Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

How do you get people to want what you're selling? Sure you have a quality product or service, but most of the time people buy things for other, more intangible reasons. If a certain company is all class and professionalism, then people might buy because they want to appear classy and professional themselves. This, in a nutshell, is branding. It is cultivating consistency in the message you put out to the world about who you... Continue Reading

Last week we talked about the importance of typography and some things to think about when choosing and using type on the Web. This week we'll talk about various aspects of using type for print pieces. Continue Reading

So, I am at this conference in Orlando and Paulie Sabol says, "Joel, you have the most recognizable face on the Internet". He is referring to the fact that my face appears as an avatar on Yahoo! Games. Recognize this guy? I'm pretty amused at the thought. I know that Brad Fallon is the coolest guy in the world (go ahead, Google the term "coolest guy in the world", but I hadn't heard of anyone... Continue Reading

Finding a church to worship at while out of town is always a challenge. You just never know what you are going to get. As it turned out, I opened the yellow pages, placed a call to a church, asked a couple questions and decided that I had found a place. Redeemer Bible Church is a medium-sized church about five miles from the falls, just off the highway. The church placesa high emphasis on music... Continue Reading