(Written by guest contributor Sarah Jane Griesemer) Having an idea, product, video, or marketing plan go viral is something of a holy grail for online marketers. Sure, everyone wants it to happen to them, but how do you do it? What is the magic formula for a successful viral marketing campaign? The answer, unfortunately, is that there isn't one. You know a good viral campaign when you see one, and since by its very definition... Continue Reading

It was another walk in the footsteps of our Founding Fathers. The city of Philadelphia is where the Declaration of Independence was composed and signed. We can trace much of that which makes America great to the heart of this old city. We started the day by hopping a bus downtown. If I had known how crowded the bus would have been, I think we would have taken a cab. Anyhow, we arrived downtown and... Continue Reading