I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

It's not entirely new and it's not entirely unique. Third-party providers like TwitterAnalyzer and Klout had already been providing some statistical feedback for Twitter for some time. CrowdBooster, a new service, promises to do even more. But the launch of Twitter's own Analytics service is going to change everything. Continue Reading

(Written by guest contributor Tim Golen) I'm going to tell you a true story. When I was first hired at Infomedia, I helped develop an online training program that turned into what today is known as The Profit Vault (http://www.theprofitvault.com). It was designed to be a 13-week course that contained all of our company's knowledge about how to set up a website and start earning revenue from it. I was in charge of developing the... Continue Reading

You've heard the old philosophical riddle "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Raising questions about reality, this question has undoubtedly claimed countless hours of debate in the halls of our colleges and universities. I find it relevant today as I make changes in my business and life. As I pull back from my business, I begin to wonder what would happen... Continue Reading

What would you do if you were God? We're talking about the Supreme Being; the Almighty; the Alpha and Omega; the Big Cheese; the Head Honcho; the Man in the Sky. You get the picture. Many of us behave as though we are God. We erroneously think the world revolves around us. Trust me, I've been there before. But if you had all of eternity on your hands and were just hanging out by yourself... Continue Reading

I've finally seen the new Twitter. And I like it. Continue Reading

(Written by guest contributor Tim Golen) Twitter grows more popular each and every day and more and more users are discovering it and putting it to use. Since the beginning, Twitter has struggled to meet this demand and it has been a big challenge for them to not only meet the current demand that their users have, but also to provide additional value to those users. One of the reasons that I have been reluctant... Continue Reading

When Google launched Wave back in 2009, it was met with a mixture of head-scratching and hand-raising. Because it was invitation-only, there was huge demand from people who wanted to try it out. (Invitations were even said to have sold on eBay for $70 each). But people -- both those who had tried it out and those who wanted to -- wondered what it was for. Continue Reading

(Written by guest contributor Jared Newgent) In measuring traffic, there are numerous classifications for the type of traffic that is measured. Traffic can have many names for the same classification depending on where the info is gleaned from. To avoid confusion, instead of using terms interchangeably, I will be using the terms that Google has used in their documentation for AdWords, AdSense, and Analytics. One such classification is Unique Clicks. What is determined as a... Continue Reading

Traffic and conversions are the bread and butter of our industry, but if you aren't willing to spend at least a few hours each week generating traffic, your bread is going to be really dry. Continue Reading

I've been a fan of The Panera Bread Company for years. They have many tasty menu items that I enjoy. But this winter they introduced a Chicken Bacon Dijon sandwich that quickly became my new favorite. It's a grilled chicken panini with bacon and a sweet honey Dijon dressing. Add a bowl of chicken noodle soup to the deal and I'm a happy man. I walked into the restaurant this week, my appetite anticipating a... Continue Reading

When big companies first picked up on Twitter, many got it wrong. They used the company logo as their avatar, broadcast their ads and offers, ignored the people replying to them and didn't follow anyone who wasn't part of the company. They acted like giant firms using Twitter as a giant billboard. Continue Reading

Do you have your cell phone handy? Stop what you are doing and go get it because I want to show you something very cool. I am going to give you a look into the future... the very NEAR future. In fact once you begin to understand the possibilities of what I am going to demonstrate, you are going to be excited! And it is going to keep you awake tonight. But it's going to... Continue Reading