I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

"Nazis. I hate these guys." - Indiana Jones And who doesn't? That's what made #21 on my list of Top 25 Games that Rocked my World such a blast to play. The year was 1992. The computer was a Tandy 1000 with little more than a floppy drive. Shareware was the term for software that you could download for free and pay a small donation if you liked the program. It took id Software and... Continue Reading

Last year my company released a revolutionary new platform for the iPhone. It was called GameDock, and it was the world's first multiplayer gaming platform for the iPhone and iPod Touch. While OpenFeint and Plus+ were creating leaderboards and achievement functionality, we had done what no other developer had done... created a matching system that would allow you to add friends and invite them to play our games in real time from anywhere in the... Continue Reading

Dodge, duck, dip, dive and dodge. Those are the the five rules of dodgeball according to Patches O'Houlihan. But if you've ever played a Prince of Persia game, you may find those same rules apply. I never cared much for the original Prince of Persia side-scrollers made famous on the Apple IIe computer. (Though I DO have a copy of the original in my collection!) A failed attempt to go 3D by RedOrb in 1999... Continue Reading

When the potential of Google AdSense became clear, it was a seminal moment. It was a revolution in entrepreneurial opportunity. You didn't need to be a programmer, a computer whiz or a venture capitalist to make money out of the Internet. All you needed to do was identify one thing that you knew a lot about, write about it, surround your content with ads and if you could bring in the traffic, you had a... Continue Reading

Apple has finally given the final word on their app store guidelines. Well, not final. They can still do whatever they want to do. But for many in the iOS development realm, it's nice to receive some clarification on what they are looking for, as well as to understand why there are so many hiccups in the approval process. As part of their public statement, Apple was quoted as saying "We have over 250,000 apps... Continue Reading

These are challenging times. There's no question about it. And it is during challenging times that we find out what we are made of. I've discovered there to be two types of people. The first type goes along with the current and feels unable to orchestrate a change. They don't believe their choices can make a difference. Essentially, they feel helpless to achieve their goals and dreams. When you hoping to build an online business... Continue Reading

Since Apple has opened the iTunes App Store, my company has released a number of applications. iVote was one of the first 500 apps released. iFart has gone on to become what is perhaps the most-often referenced app in iPhone history. And we also had the pleasure of creating apps for Mashable, Charles Trippy and MC Hammer, among others. I love creating apps and we've got some pretty cool stuff on the way. Continue Reading

Big changes don't usually happen overnight. There are usually a few quiet moves first -- little tweaks and adjustments that no one really notices. And then suddenly, one more little change makes a huge difference, pushes it over the tipping point and forces everyone to pay attention. Continue Reading

I love it when academics launch studies of the entrepreneurial world. Sometimes, they come up with truly valuable and fascinating information. I can't think of any off-hand, but I'm sure they must do sometimes. More usually though, the buffoons claim that their observations have discovered something truly amazing and revolutionary... something that those of us who were actually doing it knew all along. While the prof. is getting another publication and a nomination for a... Continue Reading

A recent question in USA Today by Steve Strauss in the "Ask the Expert" column asked the question, "Should Entrepreneur's Twitter?" Mr. Strauss answered the question with a definitive "No" and gave several reasons. One must wonder how someone who so clearly does not understand Twitter was able to speak as an "expert." As a true expert on the subject, I wish to set the record straight and dissuade entrepreneurs from acting on Mr. Strauss... Continue Reading

I remember when Guerrilla Marketing came out. I was so excited. Here were a bunch of different methods to run powerful marketing campaigns without spending a dime. It was revolutionary. At last, the average Joe could build a business even with a marketing budget no deeper than his pant pockets. The philosophy laid out in that book still holds good. It is still possible to sell products without buying a 30-second spot during the Superbowl. Continue Reading

Question: What is the one of the biggest obstacles that people have to creating an online business? Answer: Building a web site! I have a confession to make. I am NOT an expert at building websites. In fact, I hire out all website design and creation. I am just not good at it. But what if you can't afford to pay someone to do it? Continue Reading

You can have a great idea for a web site. And developing the site can be a very rewarding experience. But without one thing, it doesn't matter how nice your site is... That thing is traffic. Traffic is really the "life blood" of our business. Without traffic you can't make sales, you can't generate affiliate commissions, you can't build a list... (you get the picture). So today I want to focus on traffic, and tell... Continue Reading