If you have spent any time at all in the Internet marketing space, you are bound to be invited to become an affiliate for someone's product or service. However, in all likelihood the invitation will come in the form of "Would you like to JV with me?" JV is short for joint venture. And that is NOT what you are being invited to do. It's my hope that a few marketers will read this and... Continue Reading

Every few years we're told that the music industry is finished as some new technology moves faster than the record labels. And every few years we're told that marketing through email is over as viruses and spam fill inboxes. Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D) I love buying things online! What I am not fond of is the service, or should I say the lack of service, I often receive after the sale. The great speaker and human development expert Earl Nightingale once noted, "Our rewards will always be in exact proportion to our service." However, with the world markets injured by those who focused more on profiting themselves than serving the... Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

We are living in challenging times. If you are not feeling the economic pinch, you at least know others who are. Some blame the politicians, both Republicans and Democrats. Others blame the legal system. And many wag their finger at corporations who have failed to serve the customer in lieu of their own desire to become wealthy. Regardless, the end result is that unemployment is up and more people are having a difficult time making... Continue Reading

(Written by guest contributor Joel Ownby) If you are serious about starting an online business, then you should realize that just like a traditional brick-and-mortar company, an investment of time and money is almost always required. We aren't talking about going to the bank and taking out loans here, but we are talking about a lot of sweat and small monetary investments over time. The strategy discussed in this article is one avenue that you... Continue Reading

I have been doing contract development since 2003, and I have learned a lot of lessons in that time. Some lessons are from success stories, and some are from disasters. By putting them all together I hope to give you some insight on hiring a developer and ultimately becoming successful on the Internet. Continue Reading

(Written by guest contributor Jon Carroll) Social bookmarking is one of the hottest trends in social networking. It is a great way to make more contacts with people, and content that makes the front page of social bookmarking sites can be a windfall of traffic for your site. Continue Reading

iPhone apps are all the rage right now, but having a great idea and developing a successful iPhone application are completely different things altogether. The mobile application development process is quite a bit different from a normal software development process and many of these differing factors must be considered as early as the conceptual phases of development. The objective of this article is to provide the reader a process for taking an application from... Continue Reading

I've made a lot of money out of Internet marketing. I live in a beautiful home in a wonderful part of the country. I work with some fantastic, clever, creative people who together generate more profit-making ideas than we know what to do with. And most importantly, I have an amazing family and while I do have a busy life, being my own boss gives me the freedom to enjoy time with them. I feel... Continue Reading

I've been an Amazon.com Associate since the beginning. I'm not sure when they started their program, but it's been over ten years that I've promoted Amazon's products and services. Imagine my surprise when I received an email from Andrea, an Associates Account Specialist (is that for people who can't get jobs with the post office? I'm kidding.. relax...), that informed me my account was being closed. First of all, let me say this. I am... Continue Reading