How do you feel about celebrities? Are you in awe when you meet someone that is well-known? Do you get nervous when speaking with them? Do you attribute value to people based on their status? How do you treat those that appear to have achieved the level of status, wealth, fame or power that you may aspire to? Continue Reading

It's been terribly dry in Northern Colorado. I can't remember the last time we had a substantial rain. Last week, the big news was the fire in Boulder County that claimed over 600 acres of land and at least 92 homes (nine of them belonging to firefighters.) Fortunately, no one was injured. As we were leaving church Sunday morning, it was impossible to miss smoke rising due west of our town, Loveland. It did not... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

(Written by guest contributor Fletcher Groeneman) If you are looking to create a distinct and memorable brand for yourself or a product, you will more than likely discover thousands of techniques and strategies to aid you in the process of branding. Branding is what defines you in the mind of the consumer; it is your calling card. Without it, you don't exist in the world of commerce. Discover the foolproof method for developing your brand... Continue Reading

(Written by guest contributor Fletcher Groeneman) Brainstorming is commonly considered a waste of time but can yield some of the most powerful and creative ideas for your project. And it can be fun! Continue Reading

I'm going to try something new. Typically, I write articles designed to inspire or educate. Occasionally I'll discuss a product or service I think you'll find valuable. And from time to time I share a little bit of my own life with you. I have an idea for a weekly "roundup" of sorts that I'll use to discuss things that are happening with me, my business, in the industry or whatever else crosses my mind... Continue Reading

There are times when I've sat in a conference, looked around a room full of bright, hopeful entrepreneurs and wondered how many of them will become successful. I don't mean how many of them will be successful this time next year or how many will be millionaires in five years' time. I mean how many will be successful at all. Continue Reading

Wow. I should probably just end the blog post with that one word, as I am speaking about Tweet-a-Thon 2009. Just wow. But you know I can't stop there! It's the morning after. I am still exhausted. But I am basking in the afterglow of what I shall remember for the rest of my life. Continue Reading

It's easy to assume the role of a celebrity on Twitter, but how do you know which ones REALLY have the true celebrity behind the name and which are fakes? I have just persuaded an old friend, David Lawrence (portrays the eeeevil Eric Doyle on the hit TV show Heroes), to sign up for Twitter. So I can vouch for the validity of his account. You can follow him at twitter.com/dhlawrencexvii Other verified celebrities include... Continue Reading

I'm at Will Rogers airport in Oklahoma City, getting ready to make the trek home to Colorado after a week of visiting with family and friends. I've had some time to reflect on the year and would like to take a stroll down memory lane. The year started with a crazy idea. I knew that others had dabbled with the idea of doing an Internet reality show, but no one had really taken the concept... Continue Reading

Bionicles. A Lego creation that has an incredibly rabid fan base and has spawned numerous made-for-DVD videos and a comic book series. Why am I writing about Lego Bionicles? Because my son has been collecting them for years. And because he just dropped over $100 on the newest sets to hit the market and is incredibly upset. So much so that he is returning them to the store, disheartened and disappointed. I suggested that he... Continue Reading

Courageous people take courageous action. I applaud South Dakota for being the first state to stand up for women and the unborn in the battle to put an end to the culture of death. I have no doubt that the history books in the future will reference two points when discussing abortion in America. Continue Reading