Twitter can be a great branding tool. If you are not already using Twitter to get the word out about your business, you probably at least know that you should be. There are lots of benefits to using Twitter, and some things that you should definitely avoid. And in the end, everyone needs to decide for themselves what kind of role Twitter will play in their lives and businesses. It's perfectly fine for your Twitter... Continue Reading

If you have been following this blog for any time, you probably know that it is not like other blogs. I don't have a template or formula for this blog. It is mine and I use it however I want. When I started blogging in 2003, my first entries were about my dog, my family and my travels. I blogged about my political views, current events and films I had recently seen. Then it happened... Continue Reading

It's not always easy to put yourself out there and develop the online presence that is going to be so essential for the success of your business. If exposing yourself and your ideas to the unwashed Internet masses sounds like a nightmare of privacy concerns and defenselessness, you are definitely not alone. But, counter-intuitive as this may sound, in the end it doesn't have to be about you. Instead of hiding behind your fear, start... Continue Reading

How do you feel about celebrities? Are you in awe when you meet someone that is well-known? Do you get nervous when speaking with them? Do you attribute value to people based on their status? How do you treat those that appear to have achieved the level of status, wealth, fame or power that you may aspire to? Continue Reading

I've got a confession to make. I am fat. That's not P-H-A-T as in "cool". That's F-A-T as in chunky, large, and overweight. On top of that, I am not physically fit. It's no surprise. As an online entrepreneur who spends a lot of time in front of a computer, I've become sedentary. It's a fairly common story. Once upon a time I was both slim AND physically fit. In fact, you might be surprised... Continue Reading

Lots of people who are just starting out with their online businesses are stymied by a question that is central to the endeavor: What should my online business be about? Since most people have money as one of their main motives, lots of people make the mistake of thinking solely along the lines of what they think will be most profitable. It's not that profitability is bad, of course, it's just that it may not... Continue Reading

(Written by guest contributor Tim Golen) In my line of work, I get asked a lot about what the difference is between mobile application development and mobile web development. Instead of just responding to a bunch of emails, I thought it best to write an article about it. Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of... Continue Reading

I've spent the last few days in Manhattan for the annual Book Expo America (BEA). My publisher, John Wiley & Sons, invited me to do a book signing at their booth today. Twitter Power has become the world's best-selling book on Twitter, even translated into Japanese, Korean, Chinese and Portuguese. I have revised and updated this book, and it is now available in paperback with the title Twitter Power 2.0. Here are some photos of... Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D) I love buying things online! What I am not fond of is the service, or should I say the lack of service, I often receive after the sale. The great speaker and human development expert Earl Nightingale once noted, "Our rewards will always be in exact proportion to our service." However, with the world markets injured by those who focused more on profiting themselves than serving the... Continue Reading

(Written by guest contributor Jared Newgent) In measuring traffic, there are numerous classifications for the type of traffic that is measured. Traffic can have many names for the same classification depending on where the info is gleaned from. To avoid confusion, instead of using terms interchangeably, I will be using the terms that Google has used in their documentation for AdWords, AdSense, and Analytics. One such classification is Unique Clicks. What is determined as a... Continue Reading

(Written by guest contributor Dan Nickerson) Traffic, traffic, traffic. It's the holy grail of our business and most marketers will try everything they can to attract new visitors to their site. Continue Reading