You've hopefully heard that the point of social media sites like Twitter and Facebook isn't just to amass followers. You could have totally healthy numbers and still not see much of a return in terms of sales or clicks or engaged readers. So if the goal isn't just numbers, what is it? Some of the signposts that you are doing things right: People retweet your tweets. People comment on your blog posts and on other... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D.) Recently, I had a very candid conversation with an entrepreneur whom I've known for a long time but who has never shown much interest in elevating service at his business. During that conversation he said something like, "Joseph I know you believe service is an important value proposition and intuitively it makes sense, BUT I can't monetize the value of service." Continue Reading

(Written by guest contributor David Nour) In my last several prospective client meetings, a consistent conversation has centered on the need for a social media policy. Whether you work for a progressive organization or a conservative, risk-adverse one, it seems that everyone has an opinion on the best approach. Here are some prevailing camps: Continue Reading

(Written by guest contributor Andrew Krzysiak) Part 1: Purpose & Preparation Do you have a great idea for a website? Can you already picture it in your head? Are you ready to find a designer to build it? Continue Reading

(Written by guest contributor Andrew Krzysiak) Web design is like most things in life: just when you think you have it all figured out...you're wrong. Many of the web design beliefs we have held for years are no longer applicable. Here are three design myths that may surprise you. Continue Reading

Social media has changed everything. When the Web first took off, it wasn't clear how anyone could make money by putting words on a Web page. Then Google brought out AdSense, competitors rushed in with their own programs and people who produced good content, paid attention to their ads and worked hard and patiently at building their sites got to see their incomes take off. But it was all pretty impersonal. Early websites provided information... Continue Reading

We've all heard about the death of print media; the death of print and display advertising as we know it. Today's consumers are so savvy that they have become virtually impervious to ads. They can stream their TV without ads, they can listen to satellite radio without ads, and they can spot traditional forms of display ads from a mile away, and subsequently ignore them. Continue Reading

Twitter looks so easy, doesn't it? You don't have to plan and research like you do when you're writing a blog post. You can write whatever's on your mind and hit the Update button. Random thoughts make for perfectly good tweets. You don't have to think about search engine optimization. Tweets do turn up on Google but links in tweets don't count towards page rank and there's no way - or reason -- to optimize... Continue Reading

By now, you know that I am the creator of the world's most-talked about iPhone application, iFart Mobile. Although most people know me these days as the best selling author of "Twitter Power - How To Dominate Your Market One Tweet At A Time" and a successful internet entrepreneur, my staff and I eagerly jumped into iPhone development as soon as the app store launched. If you have been following me on Twitter, you are... Continue Reading

A recent question in USA Today by Steve Strauss in the "Ask the Expert" column asked the question, "Should Entrepreneur's Twitter?" Mr. Strauss answered the question with a definitive "No" and gave several reasons. One must wonder how someone who so clearly does not understand Twitter was able to speak as an "expert." As a true expert on the subject, I wish to set the record straight and dissuade entrepreneurs from acting on Mr. Strauss... Continue Reading

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

A friend pointed out an incredible thing to me today. There is a guy on eBay who is renting space on his forehead. HumanAdSpace.com is one person's 15-minutes of fame. Basically, for a fee this guy will tattoo a company logo or website url on his forehead for 30 days. He is getting a lot of media attention and is actually going to be appearing on Fox News Live. As of this writing, the bid... Continue Reading