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Become an Online Media Mogul

Posted on September 17, 2010 10:58 AM

You've probably seen the .li tweets that have been flying around Twitter lately. And if you're like me, you're probably finding them irritating already. Continue Reading

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The Internet Marketing World Cup - A Rebuttal

Posted on September 16, 2010 9:24 PM

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

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How to Get Interviews - Part I

Posted on September 9, 2010 7:26 AM

You've come up with a business idea you believe will rock the world. You have built your website... it's so beautiful it brings a tear to your eye. You are the expert in your field and you've got something to say. Now you just need someone to say it to! It's no surprise that the best way to become recognized is to be interviewed by others who want to leverage your expertise for a newspaper... Continue Reading

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25 Computer Games That Rocked My World

Posted on July 2, 2010 11:10 AM

I've been a computer gamer since the dawn of the home computer. I bought a TRS-80 Model I computer in 1980. At 16-years old, I gathered my hard-earned cash (from working at the mall food court) and spent it all on what was the bleeding edge of home computing technology. This computer had 4K of smokin' hot RAM. The storage device was a radio shack cassette tape player. Oh, yeah. We're talking hot stuff. Anyhow... Continue Reading

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Get the Most Out of Your Analytics

Posted on June 17, 2010 11:15 AM

(Written by guest contributor Joel Ownby) In the early days of the Internet, commercialism had not made its entrance and no one was thinking about tracking traffic, much less analyzing it. Nearly a decade later, we had progressed to tracking visitors in the form of "hits," which did not tell you effectively even how many individual people actually visited your site. Now after nearly another decade, we find ourselves in a virtual analytical paradise comprised... Continue Reading

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Technically Speaking - Unique Clicks

Posted on May 22, 2010 1:19 PM

(Written by guest contributor Jared Newgent) In measuring traffic, there are numerous classifications for the type of traffic that is measured. Traffic can have many names for the same classification depending on where the info is gleaned from. To avoid confusion, instead of using terms interchangeably, I will be using the terms that Google has used in their documentation for AdWords, AdSense, and Analytics. One such classification is Unique Clicks. What is determined as a... Continue Reading

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What Are They Really Thinking?

Posted on April 21, 2010 1:12 PM

(Written by guest contributor Alan Bechtold) To make compelling offers and to create sizzling copy that sells those offers effectively, you must enter the conversation already going on in your ideal prospects' minds. This is an edict that's been passed down through generations of successful direct marketing masters. It's never been proven wrong. Continue Reading

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Show and Tell - YouTube Style

Posted on April 13, 2010 12:48 PM

(Written by guest contributor Chris Harper) When most of us hear the phrase "show and tell" our minds naturally drift back to those awkward events from our childhoods that required us to bring something interesting to school to share with the class. Drawing on that tradition, YouTube has launched a new Show and Tell channel that they operate in partnership with the Art Directors Club, that aims to show off interesting and effective ways that... Continue Reading

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Successful Viral Marketing Campaigns

Posted on February 22, 2010 10:42 AM

(Written by guest contributor Sarah Jane Griesemer) Having an idea, product, video, or marketing plan go viral is something of a holy grail for online marketers. Sure, everyone wants it to happen to them, but how do you do it? What is the magic formula for a successful viral marketing campaign? The answer, unfortunately, is that there isn't one. You know a good viral campaign when you see one, and since by its very definition... Continue Reading

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Real Journalism is a Thing of the Past

Posted on February 20, 2010 5:42 PM

As a blogger, I frequently share my opinion on a number of topics. That sometimes includes current events or newsworthy items. However, I never put myself forth as a journalist. While I prefer to have my facts straight, I must confess that I don't always get it right. But I believe those who report news have a much bigger obligation to accurately report stories. Don't you agree? I can't tell you how many times I... Continue Reading

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They Have Questions. You Have Answers.

Posted on February 18, 2010 7:47 AM

If you are an expert in your niche, there are those who will seek out your wisdom. Your blog is a great place to share your knowledge. Provide value for your readers and you are more likely to be bookmarked and earn repeat visits. Keep providing value and you'll find yourself with raving fans. The same thing goes for social media sites. Twitter, Facebook and others provide many opportunities to share your expertise. But your... Continue Reading

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Word of Mouth Marketing Campaigns

Posted on February 11, 2010 12:44 PM

We've all heard about the death of print media; the death of print and display advertising as we know it. Today's consumers are so savvy that they have become virtually impervious to ads. They can stream their TV without ads, they can listen to satellite radio without ads, and they can spot traditional forms of display ads from a mile away, and subsequently ignore them. Continue Reading

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Design Review

Posted on January 22, 2010 11:11 AM

Design Review is a new feature focused on enlightening subscribers about common web design mistakes and new techniques through constructive critiques. Stay tuned to Design Review as we address a different niche each month. This month's Design Review is a great example of a traditional business that is just starting to establish an online presence. Continue Reading

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Choose Affiliate Products You Trust

Posted on September 9, 2009 8:00 AM

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading

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FTC Disclaimer: Posts written before December 1st, 2009 may include endorsements of products or services that include a material connection to the author. Readers should assume a material connection for any product or service endorsed prior to December 1, 2009.