(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

It was on the same exact date last year that a friend and I drove to Wichita, Kansas to see the Trans-Siberian Orchestra perform their annual Christmas concert. This year, we were fortunate enough to have the show come to the Cox Convention Center in Oklahoma City. If you have never heard the TSO or been to a TSO concert, you are missing one of the greatest holiday treats of our generation. Simply put, it... Continue Reading