So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

If you're experiencing a bit of sticker shock when it comes to your software needs, don't fret. Even if you are just getting started, you don't have to drop loads of cash on software right off the bat. Continue Reading

How do you get people to want what you're selling? Sure you have a quality product or service, but most of the time people buy things for other, more intangible reasons. If a certain company is all class and professionalism, then people might buy because they want to appear classy and professional themselves. This, in a nutshell, is branding. It is cultivating consistency in the message you put out to the world about who you... Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading

(Written by guest contributor Jared Newgent) We have all heard of them, and we all know how important it is to keep our computers free from viruses. But what exactly is a computer virus and how does it work? Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

If there's one thing I keep saying time and time again, it's that anyone who wants to make lots of money online needs to go to conferences. And every time I say it, I see some people looking back at me with blank faces. I understand. Conferences cost money. If you're just starting out, it can feel like they cost a lot of money. And if you've never been to a business conference before, it... Continue Reading

The Swift Boat Vets have two new advertisements which are due to run during Monday Night Football on October 18th. They are incredibly persuasive and might even break through the hard shell of some Kerry diehards. At the very least, they will push some more of those "undecideds" to the Bush column. Well done SwiftVets. Thank you for having the courage to stand up and call Kerry on the carpet. And thank you for your... Continue Reading

When I was a child in the Chicago suburbs, I recall one summer that our city was completely overrun by cicadas, those noisy flying insects that swarm by the thousands and leave their shell behind when they are finished with them. Cicada casings were absolutely everywhere. It was pretty darned cool. They're back! This time they are invading the east coast of the states along with a few states in the midwest. Literally, trillions of... Continue Reading