If you've read KaChing or my other materials, you would know that I am a fan of making money SOPS. SOPS? That's an acronym for: Selling Other People's Stuff Affiliate programs have been around for fifteen years now, and I've been participating in them ever since Amazon launched their program many years ago. Continue Reading

(Written by guest contributor Joel Ownby) Accepting payment online for your products and services sounds like a pretty simple endeavor, and at a low level it is. Understanding what is happening behind the scenes is an entirely different proposition. Understanding the nuts and bolts of payment processing will grant you the ability to provide better customer service, generate more accurate cash flow and projection data, help you to better understand technical issues involving payment processing... Continue Reading

While addressing the nuts and bolts might not be the most exciting part of a business, a sturdy, well-planned foundation is necessary to build great success. Here are some administrative items that we have believe are essential to any business: Continue Reading

(Written by guest contributor Joel Ownby) The acronym CPA stands for cost per acquisition, which is when an advertiser puts together an offer and makes that offer available on an affiliate network that in turn brokers it to its publishers. In this relationship, the advertiser pays the CPA network for every lead or sale delivered, the network takes a small cut and then pays the publisher that made the acquisition. Publisher - The individual or... Continue Reading

There has been a lot of discussion and controversy related to tactics marketers use to get people to take action. Much of the controversy is related to a method called "forced continuity." This is where buyers will sign up for a trial or shipping-only price offer, and end up in a monthly billing program that they may or may not be aware of. Over the years I have seen it all. There's nothing wrong with... Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

I've been a huge fan of Amazon.com since Bezos launched the site out of his garage. When the pundits said "It'll never work", I said they were clueless. Of course it will work. I spend more money on Amazon then any other online store, as do many of you. I'm also a huge fan of my iPhone and I've used it to shop at Amazon many times. I joined Amazon Prime a couple years back... Continue Reading

What would you do if you were able to come to my home and office and ask me whatever you wanted? Would you have some questions for me? Dave Woodward did. A few months back, Dave contacted me and told me he was putting together a brand new series called "Legendary Marketers", and he asked if he could come visit with me at my home and office to find out what made me tick. Of... Continue Reading

I know I am opening myself up to criticism for this post, but it's been on my mind and I really just want to put it out there. I dislike the way multi-level marketing has been done by many companies. I don't dislike multi-level marketers, mind you (well, most of them anyway). I just think that business model has proven destructive to many individuals and families. Continue Reading

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

I remember when I bought my first DVD player, many years ago. I instantly fell in love with the high quality audio and video that came from the DVD. And I also loved the "special feature" aspect that DVDs allowed... deleted scenes, out-takes, behind the scenes documentaries, etc. I've got a DVD collection featuring over 750 discs to date. Now I just need time to watch them! And speaking of DVDs, my friend Russell Brunson... Continue Reading

The business-in-a-box. You've heard of 'opportunities' like this before. Usually, all you get is a box... ... and no business. When Paul Smithson (of XSite Pro fame) approached me with his "Build an Empire" business-in-a-box, I was VERY skeptical. In fact, I ALMOST didn't it listen to what he had to say. However, when he mentioned an industry that I happen to know is one of the fastest growing industries next to digital music, he... Continue Reading

Man, I've been wanting to get my hands on one of these babies for quite some time. Now that I've got one, you ought to see the smile on my face. The photo probably doesn't do it it justice as you can't get the overall sense of scale. But this 24" Dell Widescreen LCD Monitor is just what the doctor ordered. Crisp picture 1920 x 1200 resolution Plenty of desktop space to spare Dell charges... Continue Reading

I love Amazon.com. Even though I probably shouldn't shop there due to the amount of smut they sell, I still love shopping there. But they really ticked me off today. I ordered a copy of Better Homes and Gardens Home Designer Suite 6.0 a couple weeks back. We are thinking of building a new home and I wanted to get an idea of what it might look like. Well, the program was not what I... Continue Reading