(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

I'll be the first to admit that I have made some mistakes in my life. Hey, I'm human and I don't expect to always get it right. It was a mistake for me to tell people about Mike Filsaime's report, "The Death of Internet Marketing" before it was actually time to do so. Ooops. My bad. Sorry, Mike. It was a mistake to accidently use another marketer's trademarked name in reference to a different marketer's... Continue Reading

Mary and I rarely go to the movies these days. I hate going to a crowded theater with people who talk during the film or make incessant noises as they scarf down their popcorn and jujubees. We are far more likely to enjoy a film in the comforts of our own home. We rarely see a film until it has come to DVD. Last night, we watched Seabiscuit. While I did not live through the... Continue Reading