Recently I went to one of my favorite restaurants for a quick lunch. I called in an order of Chicken Tortilla soup to-go and went to pick it up. While I was there I observed that the restaurant was not busy. It SHOULD have been busy, being lunchtime. But it wasn't. It was then I asked to see if the owner was there. I wanted to speak with him for his benefit. He came out... Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

I'm not a big candy eater. I used to eat a lot as a kid, but my sweet tooth has changed with my age. If I am going to eat candy, it's usually a Three Musketeers bar. Anyhow, you are probably familiar with Skittles candy. I include them in my Twitter presentation because of an innovative, but ill-fated website approach they attempted last year. Continue Reading

For over one year, Dan Nickerson and I co-hosted a live video stream every Wednesday at 11 am. The show was called Joel Comm LIVE!. For one hour we would discuss internet marketing, answer questions from viewers, welcome guests and be silly. However, with my travel schedule becoming busier and busier, it became more difficult to pull off a regularly scheduled live program. Continue Reading

Galoshes. Mukluks. Gazeebo. Macadamia. Blubber. Baluga. When you read those words, you either know what I am talking about and are busting out laughing, or you think I am totally insane and should be committed (well, you may be right on both counts). Continue Reading