(Written by guest contributor Kevin E. Houchin Esq.) Last week we talked about the importance of understanding the various aspects of business formation and patents. This week we cover copyrights and trademarks. Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of creativity, and it's going to be the... Continue Reading

Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect... Continue Reading

Google doesn't just have the best search engine on the Web. It doesn't just have the best contextual advertising system on the Web. Heck, it doesn't just have the best advertising system of any form of media in the world. It also has the best corporate slogan. "Do no evil" is a great attitude for any business. Continue Reading

I was on Twitter the other day, noticing that I had passed 3300 followers (thanks everyone!), and also noticed that Twitter has no slogan. Well, there's "What are you doing right now?" But that's so 2007. So I asked my followers for some ideas for new Twitter slogans. Here is sampling of the responses I received... Continue Reading

Today, I am eight-years old for the second time. Sure, I carry myself in the body of a 39-year old. I'm hairier and heavier than the last time I turned eight. But make no mistake. Thanks to the magic of eBay, I am reliving my childhood in a very meaningful way. I submit to you photographs of my favorite childhood toy animal. It was a kangaroo puppet named Foopy Doo. Lest you think I have... Continue Reading