Online marketing provides a couple of very important advantages for entrepreneurs. Continue Reading

You've probably seen the .li tweets that have been flying around Twitter lately. And if you're like me, you're probably finding them irritating already. Continue Reading

I received an email solicitation today to take part in an alleged competition that is due to take place starting in October. It's called (brace yourself...) "The Internet Marketing World Cup" (goooooooooalllll!) It is likely you will be hearing more about this in the future so I thought it would be interesting to dissect it and share some thoughts. Continue Reading

(Written by guest contributor Chris Harper) I realized that I needed to write about this piece of software when I recommended it to someone for the third time in recent memory. What struck me was that each thing that I recommended it for was different. One person needed to convert some files from a proprietary AVC-HD codec that her editing software couldn't read, another was looking to pull some material from a DVD, and the... Continue Reading

(Written by guest contributor Tim Golen) Confession: I'm a lazy person. I have to continuously work on making myself active and staying productive. I've gotten quite good at that over the years, but there are still areas that I recognize that I need to improve on. One of those areas is the passing on of my knowledge to help others. My boss Joel Comm has been able to master this. He sells books full of... Continue Reading

(Written by guest contributor Alan Bechtold) To make compelling offers and to create sizzling copy that sells those offers effectively, you must enter the conversation already going on in your ideal prospects' minds. This is an edict that's been passed down through generations of successful direct marketing masters. It's never been proven wrong. Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

When you hear a KaChing in a store, it can only mean one thing. The store's made money. Someone's bought something. They've given money to the store's owner and they've walked away with a product they're going to enjoy. But before that KaChing, there were a number of smaller rings. You won't have heard them but you can be sure the store's owner did. Continue Reading

Things change fast in this business -- that's nothing new. Change can be your best friend or your worst enemy depending on how you deal with it within your organization. Maintaining flexibility is cliché (and usually overstated) and in my opinion rarely defined in a specific context. An expert in a particular area of focus laying out a roadmap for maintaining flexibility is incredibly valuable. A keynote speaker telling you he achieved success by... Continue Reading

In the age of broadband Internet speeds, it is often easy to let optimization get shoved to the back burner. But the fact is that a large portion of people surfing the Internet are still using dial-up. More and more people are also browsing the Web on mobile networks, which should be taken into account. If you can speed up the load times of your website, you'll have much happier guests, and they will be... Continue Reading

Get your idea noticed by using this clean design principle. Advances in media have created the most ad-resistant breed of consumer to date. Recent studies have found that consumers are, on average, exposed to 3,000 commercial messages per day in one form or another, from the boring copy-laden radio commercials to the flashing skyscraper ads on my favorite websites, from the cluttered newspaper coupons to illegible billboards on the side of the bus and... Continue Reading

I'm sure you've heard all the reasons for working for yourself. You can set your own schedule. You can be your own boss. You won't have to commute. You can work in your underwear. (Does anyone ever do that?) Yada yada. All true, all wonderful (except maybe the underwear bit) and all good reasons for setting up your own business. Bu there's one reason that no one ever talks about, and that's very strange because... Continue Reading

'Twas the night before Christmas and all across Twitter Tweeples eyes were lit, they were all a-glitter. The tweets they were flying with speed and delight as each one made plans for that great winter's night "I'm traveling", "I'm eating", "I'm hanging with family" "I just wrapped the presents, I can say now so happily" The news it broke fast, from Mumbai - attack we all were there to say "we've got your back" And... Continue Reading

Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn't like it. I knew that some people might even stop reading my blog as result of it. And I also knew I wanted to write it. Continue Reading