Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

(Written by guest contributor Joel Ownby) In the early days of the Internet, commercialism had not made its entrance and no one was thinking about tracking traffic, much less analyzing it. Nearly a decade later, we had progressed to tracking visitors in the form of "hits," which did not tell you effectively even how many individual people actually visited your site. Now after nearly another decade, we find ourselves in a virtual analytical paradise comprised... Continue Reading

As Twitter continues to mature, so does my usage of it. I'm rapidly approaching my ten thousandth tweet (yes, that's 10,000) and I've had a lot of time to determine how Twitter works best for me. Notice that I didn't say "how I work best for Twitter." That's important, because I regularly hear people ask me this question. "How often should I tweet?" The person asking the question is usually riddled with Twitter anxiety (Twanxiety... Continue Reading

It's always a thrill to see your new book on the shelf of a major bookseller. Mary and I went to dinner at Hu Hot last night (yum!), and then made our way to the Barnes and Noble on College Ave. in Ft. Collins. Lo and behold, there I was on the business shelf. I asked Mary to shoot a snapshot, and we were subsequently reprimanded by one of the employees. Apparantly store policy says... Continue Reading