The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of... Continue Reading

(Written by guest contributor Alan Bechtold) This is a continuation of last week's article on getting inside the minds of your customers and prospects. Continue Reading

When blogs first came out, no one really knew what they were for. They were supposed to be diaries, but diaries are meant to be private so why put them online? And if you did put one online, why would anyone want to read it? And if someone did want to read it, how you could earn money from those viewers? Continue Reading

The first time I heard the term white paper, I have to admit I wasn't thinking it was a powerful marketing tool. Instead I was thinking of the boring, snooze-worthy reports I had to read in my college Geology course. Only after I had heard the term a few more times with increasing frequency did I finally bother finding out what the buzz was all about. Turns out, white papers aren't just bare bones... Continue Reading

Let me get right to the point. The reason our economy is in the tank today is that too many people are focused on creating money instead of creating real products and services. To correct this problem, we need to get back to the basics of creating products and services that people need or want, and let the money come as a result. That's the business of creativity, and it's going to be the... Continue Reading

Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too. But perhaps the biggest challenge is that they have to be content creators as well. That's a very specialized job and because it's at the heart of what makes a... Continue Reading

It took me a while to figure it out. It took me a little longer to accept it. (My wife, by the way, was way ahead of me on this one. She'd been telling me this for years...) I'm not... Continue Reading

There's a reason that online publishing is profitable. It's a fantastic reason and it's one of the things that makes earning income as an online entrepreneur so enjoyable. People want to learn. They want to know how to be a better gardener, a better dad, a better soccer coach, a better entrepreneur too. Anyone who can provide that information can make some money -- and help others too. And anyone can do that. You might... Continue Reading

Buzzword. Defined as a word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons. But Buzzword is more than that now. Look out Microsoft Office... there's a new player in town. Adobe announced the launch of their free online word processor, Buzzword. And I gotta say, it is a class act. There is a simple registration requiring your name, email address and... Continue Reading

One of the fastest ways to get started with a web site is to create a blog. Absolutely anyone can get started with blogging in less than FIVE minutes by setting up a free blog at Blogger.com. Yes, it's free. Once you get the blog set up, follow their simple instructions for creating your blog content. And then, the real fun starts... Continue Reading