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Standards for Ethical Internet Marketing

Posted on February 16, 2011 12:38 AM

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

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False Scarcity Demonstrates Lack of Integrity

Posted on November 18, 2010 7:42 AM

Someone recently sent me a link to an information product suggesting I look at their sales letter. It was a typical "make money online" pitch with a well-dressed guy sharing his story of how he went from zero to hero using strategies and methods that he would share with us at the designated price. There was the big house, the pretty girlfriend and the sports car. Ooh. I'm impressed. (Note the touch of sarcasm, please... Continue Reading

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Failure is the Road to Success

Posted on November 11, 2010 5:02 AM

Failure. The word is laced with negative connotations. That's why I think failure gets a bum rap. Failing at something is not necessarily a bad thing. It just means you are trying. And it means you have found a way to not succeed. Thomas Edison went through thousands of experiments before his first lightbulb was illuminated. Ben Franklin is quoted as stating, "I didn't fail the test, I just found one hundred ways to do... Continue Reading

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The Law of Attraction is Nonsense

Posted on October 7, 2010 3:27 AM

A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

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You Are Your Brand Part 1: Know Yourself

Posted on May 6, 2010 2:57 PM

(Written by guest contributor Fletcher Groeneman) If you are looking to create a distinct and memorable brand for yourself or a product, you will more than likely discover thousands of techniques and strategies to aid you in the process of branding. Branding is what defines you in the mind of the consumer; it is your calling card. Without it, you don't exist in the world of commerce. Discover the foolproof method for developing your brand... Continue Reading

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Real Journalism is a Thing of the Past

Posted on February 20, 2010 5:42 PM

As a blogger, I frequently share my opinion on a number of topics. That sometimes includes current events or newsworthy items. However, I never put myself forth as a journalist. While I prefer to have my facts straight, I must confess that I don't always get it right. But I believe those who report news have a much bigger obligation to accurately report stories. Don't you agree? I can't tell you how many times I... Continue Reading

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Fourteen Types of Tweets

Posted on June 25, 2009 6:13 PM

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

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Ashton to CNN... My Kutcher is Bigger Than Your Kutcher

Posted on April 16, 2009 1:10 PM

Twitter has experienced massive growth in the past year, with the number of people signing up each month accelerating. It has also become the media darling of the day. It seems that everyone is Twittering. However, with only 10-12 million people on the site, its clear that everyone is NOT Twittering. Don't fret. They will be soon. So where is the media paying the most attention to Twitter? You guessed it. It's all about the... Continue Reading

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Twitter and a Box of Donuts

Posted on April 16, 2009 8:28 AM

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

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iFart Mobile takes Pull My Finger to court

Posted on February 13, 2009 2:38 PM

My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading

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Flying the Friendly Skies

Posted on March 29, 2008 9:36 AM

I'm not a big fan of the major airlines. In fact I have written several entries that demonstrated poor customer service by United and American. However, I had a uniquely good experience on United a couple days ago and wanted to share it with you. I was traveling to Los Angeles with Joel Ownby and Tim Prince, en route to Yanik Silver's Internet Underground conference in Los Angeles. The three of us board the 737... Continue Reading

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Jason Calacanis Insults Affiliate Summit Attendees, Says They Pollute The Internet

Posted on February 25, 2008 5:54 PM

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

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And My Cholesterol Level Is...

Posted on February 24, 2006 11:33 AM

Three months ago, I told you that my cholesterol levels were high. My LDL (bad cholesterol) was approximately 138. My total cholesterol was 214. My primary care physician immediately wanted to place me on Lipitor. I told him that I was not eager to get on this medication as I heard it had some long-term side effects. I also do not like the idea of becoming dependent on the chemical compound du jour. So I... Continue Reading

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United States Deficit FALLS! (Take that Democrats...)

Posted on October 16, 2005 11:52 AM

In news that has the left side of the aisle stunned, the President's economic policies are validated once again as the Federal Government reports INCREASES in tax revenue that have caused a decrease in the U.S. fiscal deficit. Continue Reading

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