It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

It's been a long time coming. I've been asked to speak in Australia several times over the past couple years, but the timing just hasn't worked out for one reason or another. On Sunday, I will be speaking at a major event in Sydney, and I've decided to bring my lovely bride with me. Mary and I are currently in the International Business Lounge at LAX. It's still a few hours until we head to... Continue Reading