Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

I don't go to the movies much. I enjoy movies, I just don't enjoy the theater experience. Why pay top dollar to sit in a crowded cinema with chatty teens and people noisily crunching popcorn and nachos when I can buy or rent the DVD for less and enjoy the peacefulness and comfort of my home theatre. I choose to go to the Metrolux today in order to get a glimpse of An American Carol... Continue Reading

In November 2005, I saw Dave Lakhani speak for the first time at Armand Morin's Big Seminar. Dave's presentation on how to use press releases to get noticed by the media and as tool to generate traffic really caught my attention. I had the privilege of spending some time with Dave this past weekened in Raleigh, NC, and found out a few things. Not only is he a brilliant PR strategist, but he is a... Continue Reading