I came into Internet marketing from two businesses that couldn't have been more different to the work that I do today. Continue Reading

As online marketers, we put a lot of stock in social networking, and rightfully so. There really is no better way to get the word out about your business, its mission, and your brand and to build valuable relationships that will create opportunities and help your business grow. Or is there? Back in the day, before Facebook, Twitter, MySpace, and even Friendster, all they could do was network the old-fashioned way: face-to-face and in person... Continue Reading

Every few years we're told that the music industry is finished as some new technology moves faster than the record labels. And every few years we're told that marketing through email is over as viruses and spam fill inboxes. Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading

"All aboard!" shouts the conductor, alerting the passengers that the train is getting ready to pull out of the station. If you don't have your ticket and know where you are going, you'd better get it sorted out fast. After all, there are many tracks that lead out from the station. And while you might travel miles and miles down one track, you could end up finding out that you've traveled miles and miles... Continue Reading

Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect... Continue Reading

Twitter divides people into two camps. To those who use it, it's a whole new Internet. There's the Web of pages and content, and there's the Twitter of people and connections. Both are valuable and both are enjoyable, but they do different things and they do them in different ways. To people who aren't on Twitter though, the service looks completely bizarre. It's a place where people go to tell strangers what they had for... Continue Reading

Yesterday I posted a video of my brother-in-law's legendary karaoke performance. Many have asked if I was going to post my performance. Being a high-profile marketer, I should no better than to do that. After all, why would I want people to see how badly I sing? But I thought about it and decided that transparency is a good thing. In fact, the more you share your life with your customers, the more they have... Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

Want to know the difference between a successful entrepreneur... and an entrepreneur who wants to be successful? It's really very simple... An entrepreneur acts. An entrepreneur who wants to be successful thinks of acting. But successful entrepreneurs don't just act. They act at the right speed. Continue Reading

So I've got this great idea for a screenplay. The story goes like this... Due to severe beatings she had received as a child, a thirty-something year old woman develops a strange phobia and doesn't leave the bathroom for two years. I know, bizarre, yes? It gets more interesting. The woman spends the majority of her time on the toilet. Yes, on the toilet. In fact, she spends SO much time on the toilet that... Continue Reading

Reality TV. The words conjure up images of people doing crazy things for cash. On Survivor its having the endurance to brave the elements and make it on a deserted island with a bunch of strangers. On American Idol its being embarrased before the entire country as Simon Cowell makes you his whipping boy. On The Apprentice its about giving up your well-paying business to take a lower paying job with Donald Trump. And what... Continue Reading

I know I am opening myself up to criticism for this post, but it's been on my mind and I really just want to put it out there. I dislike the way multi-level marketing has been done by many companies. I don't dislike multi-level marketers, mind you (well, most of them anyway). I just think that business model has proven destructive to many individuals and families. Continue Reading

Who would have thought that my post about Arbonne would have generated so much discussion? Admittedly, it does get heated from time to time. But I have allowed the post to be a forum for free speech as long as people keep it clean and don't abuse each other. If you try to read it, expect to spend at least an hour... it just keeps going and going... A few months ago, I put up... Continue Reading