Twitter can be a great branding tool. If you are not already using Twitter to get the word out about your business, you probably at least know that you should be. There are lots of benefits to using Twitter, and some things that you should definitely avoid. And in the end, everyone needs to decide for themselves what kind of role Twitter will play in their lives and businesses. It's perfectly fine for your Twitter... Continue Reading

Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect... Continue Reading

There are many activities one can partake in in order to grow their business. Whether engaging in the creative process, developing product and/or services or executing a long-term vision, all components are critical to success. However, I have found that one activity stands above the others in terms of long-term value to me personally, and to my business. Thus the title of my post. Continue Reading