As I travel around our country, I can not help but notice the epidemic of homelessness. There are so many people on the streets of our cities. How many more are there that we DON'T see? We've all encountered homeless people in our cities or towns. My heart goes out to those who don't have a safe place to rest their heads. It's even more heartbreaking when those people are children. I recently had the... Continue Reading

How do you feel about celebrities? Are you in awe when you meet someone that is well-known? Do you get nervous when speaking with them? Do you attribute value to people based on their status? How do you treat those that appear to have achieved the level of status, wealth, fame or power that you may aspire to? Continue Reading

As online marketers, we put a lot of stock in social networking, and rightfully so. There really is no better way to get the word out about your business, its mission, and your brand and to build valuable relationships that will create opportunities and help your business grow. Or is there? Back in the day, before Facebook, Twitter, MySpace, and even Friendster, all they could do was network the old-fashioned way: face-to-face and in person... Continue Reading

(Written by guest contributor Loral Langemeier) It's time to have a conversation about rethinking your plans for your financial future. How do you revisit wealth building to put new cash in your pocket since you've gone through a prolonged period of financial turbulence? Let's get that conversation going now, because... Continue Reading

Is "change" coming to Wells Fargo Bank? I'm in Henderson, Nevada at Green Valley Ranch preparing to speech at James Malinchak's Millionaire Success Secrets event. The topic for my talk is "How to Get Google to Send You Money", which is about making money with AdSense. As part of my AdSense presentation, I use $50 - $75 in pennies to illustrate how little clicks add up to real money. So every time I visit a... Continue Reading

The business / office environment has come a long way from even ten years ago. Gone are the days when everyone needed their own extension, and soon the office itself just may become obsolete. In the meantime, here are some things that are essential to the efficiency of a modern office, no matter if you employ 100 people or just yourself. Continue Reading

(Written by guest contributor Alan Bechtold) This is a continuation of last week's article on getting inside the minds of your customers and prospects. Continue Reading

(Written by guest contributor Joseph A. Michelli, Ph.D) I love buying things online! What I am not fond of is the service, or should I say the lack of service, I often receive after the sale. The great speaker and human development expert Earl Nightingale once noted, "Our rewards will always be in exact proportion to our service." However, with the world markets injured by those who focused more on profiting themselves than serving the... Continue Reading

(Written by guest contributor Alan Bechtold) To make compelling offers and to create sizzling copy that sells those offers effectively, you must enter the conversation already going on in your ideal prospects' minds. This is an edict that's been passed down through generations of successful direct marketing masters. It's never been proven wrong. Continue Reading

In this weekly update, you might find me trending a bit towards pop culture. There's just so much to talk about. The title of the entry sandwiches a very serious issue in between two entertaining, yet ultimately meaningless television programs for a reason. That's because the health care discussion (if you can call it that) that has taken place in the United States the past year has been largely void of substance. Instead, the current... Continue Reading

(Written by guest contributor Dan Nickerson) If you asked someone off the street (let's call him Joe Internet) what it costs to start an online business, chances are he would say hundreds, perhaps even thousands of dollars. Those with basic Internet knowledge probably realize it's not that expensive, and most online marketers know you can get started for free. All you need is a Blogger account, AdSense, and the ability to write articles. Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

Christmas. Seems like we measure a good part of our year by the celebration of Christ's birth. I know. For many people Christmas is very much a secular holiday. A time for family and friends. A time for decorating and hanging pretty lights. A time for the wonder of Santa Claus and flying reindeer. And a time for gift-giving. And regardless of whether or not Target has the cajones to allow the nice Salvation Army... Continue Reading

It's all changed. It happened so fast, we hardly even noticed. But looking back, it's incredible how different everything is today. When I started out in Internet Marketing, no one had any idea who I was. No one needed to. All they had to do was know where my websites were and enjoy the content I was putting up. It was impersonal and it worked both ways. My users might only have thought of me... Continue Reading