"When you are through changing, you are through." - Bruce Barton Change is inevitable. Apart from death and taxes, change is the only thing in this life that we can count on. This past year has found me in the midst of much change. After a number of years as an author, speaker and entrepreneur, I have spent the last year quietly reassessing my life. Taking some time away from work, I've been tending to... Continue Reading

There is a new job description out there, one that probably wasn't around when your grandfather was crafting his career: life coach. What exactly is a life coach, and why would you need one? First of all, the term is somewhat fluid. You can call it what you will, but a life coach, mentor, personal consultant, etc. is someone who helps you with some aspect of your life that you can't quite see clearly and... Continue Reading

(Written by guest contributor Ray Edwards) Have you ever noticed that over the years, you tend to do pretty much the same things? If you're a reader, you remain one; if you're a writer, you tend to write; if you're a procrastinator, you tend to keep procrastinating, and so forth. Continue Reading

There's a very disturbing trend taking place in the Internet marketing world. I am specifically referring to the Infoproduct "make money online" niche. I've had one foot in this market for the past few years, but I am increasingly dismayed by what I see happening. I say "one foot" because my products and services are very diverse and most are not in the IM niche. However, it's time someone came forward to draw a line... Continue Reading

(Written by guest contributor Tim Golen) In my line of work, I get asked a lot about what the difference is between mobile application development and mobile web development. Instead of just responding to a bunch of emails, I thought it best to write an article about it. Continue Reading

(Written by guest contributor Fletcher Groeneman) This article is a continuation of our series on branding. (Read Part 1 and Part 2.) By now you have drawn up a list that effectively describes exactly what you want your product to accomplish. You have swallowed your pride and presented your loved ones with this list and allowed them to refine and tweak your dreams. Finally, you have compared this list with products already on the market... Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

I meet two kinds of entrepreneurs at conferences. The first are the people hoping to get rich quick. They listen to the speakers and they make notes but what they're really hoping is that someone will let slip a giant secret that will enable them to make a huge sack of cash. Their aim is to retire within a year and spend the rest of their life on the beach. Those are the people who... Continue Reading

(Written by guest contributor Andrew Albritton) No, it doesn't have anything to do with armed agents kicking down doors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and doing a SWOT analysis on your business is an essential step in the process of branding and marketing your product or service. It also helps you come up with business strategies. SWOT analyses help you to identify and capitalize on your strengths, and they can help... Continue Reading

Design Review is a new feature focused on enlightening subscribers about common web design mistakes and new techniques through constructive critiques. Stay tuned to Design Review as we address a different niche each month. This month's Design Review is a great example of a traditional business that is just starting to establish an online presence. Continue Reading

So you have a business up and rolling. Now, how about establishing a sure-fire way to grow sales with little to no risk? If you are thinking affiliate marketing, the answer is yes! Affiliate marketing's pay-for-performance model makes it a low-risk, high-reward venture; it's a no-brainer for businesses looking to drive qualified sales or leads. The more complicated part is how to actually get affiliates to not just opt to join your program among the... Continue Reading

Getting started in the info product realm? Looking to try a new product or format for your information? Here you will find the InfoMedia take on the six most popular info product platforms and an inventory of their strengths/weaknesses. Continue Reading