If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

As December was coming to a close, I began to think of how I might help inspire you in the new year. I knew I would write something and post it on January 1st. But it didn't happen. In fact, January first found me uninspired. I was enjoying hanging out at home with my family and doing absolutely nothing. I thought to myself, I'll just write something on the second instead. Guess what? It didn't... Continue Reading

I grew up in northern suburbs of Chicago. You know all the John Hughes' films like Sixteen Candles, The Breakfast Club and Weird Science? They were either filmed or supposed to have taken place in the region where I was raised. In fact, there is a scene in Ferris Bueller's Day Off that was filmed outside my old high school, Glenbrook North. Ferris' sister is outside the school and a bunch of kids are running... Continue Reading

I have a confession to make. I am a packrat. It's not like when I die they are going to find stacks of National Geographic magazines in my house, but I do have a tendency to hold on to stuff that I think is cool. My old software collection always blows away people who visit my home. Perhaps I'll make a video of that someday. Continue Reading

I usually visit my extended family in the Chicago suburbs over the Thanksgiving holiday. This past weekend, we left the kids with their aunt and uncle, and spent a couple nights downtown. Mary had never been to a Morton's steakhouse before, so it was a great opportunity to share a fine dining experience with her. Many have never been to Morton's, so I shot a video of our server, Matt, presenting the menu. Watch out... Continue Reading

I love living in Colorado. Ever since I moved my family here in February of 2007, I really can't imagine living anywhere else. I love the mountains. I love the change of seasons. I love zero humidity. And I've met some really great people here. But there's one thing that is still lacking... Continue Reading

Everything has changed. I remember when I first discovered computers. I was in high school when Radio Shack came out with their TRS-80 Model I personal computer. I remember going to the store and staring at it... ogling it... feeling the power of its keyboard... Hey, I guess I just wasn't into girls yet. That time came along eventually as well. ;-) Oh, those were the days. Continue Reading

It doesn't always feel like Christmas in Oklahoma. The temperature on Christmas Eve peeked at 58 degrees. There is no snow on the ground. It's a far cry from my childhood in the freezing Chicago lakefront suburbs. And yet, Christmas really has very little to do with snow. It has little to do with jingle bells. And it has little to do with the materialism which drives our economy at this time of year. Continue Reading

It has been a whirlwind long weekend in the suburbs of Chicago. We flew in late Thursday to celebrate my nephew's Bar Mitzvah. Friday night was a family dinner at my brother's home. Saturday was the ceremoney. Sunday was a fantastic party. Today we head back to Oklahoma. I have a good many thoughts on the Bar Mitzvah, as well as how it relates to my Jewish heritage and my Christian faith, but it's time... Continue Reading

When I was a child in the Chicago suburbs, I recall one summer that our city was completely overrun by cicadas, those noisy flying insects that swarm by the thousands and leave their shell behind when they are finished with them. Cicada casings were absolutely everywhere. It was pretty darned cool. They're back! This time they are invading the east coast of the states along with a few states in the midwest. Literally, trillions of... Continue Reading

Today the four of us hopped on a plane to Illinois, where we are visiting my family in the North Shore suburbs. We'll be here all week. However, my mom is watching the kids Tuesday and Wednesday, so Mary and I are heading downtown to enjoy a couple days and nights in the great city of Chicago. I hope to post movie #14 in my list of Best Movies Ever in the next day or... Continue Reading