There are a lot of different ways to market a product, but they're all trying to do the same thing. From a free listing on Craigslist to a thirty-second slot during the Superbowl, all marketing is trying to build a relationship with its audience. Continue Reading

When big companies first picked up on Twitter, many got it wrong. They used the company logo as their avatar, broadcast their ads and offers, ignored the people replying to them and didn't follow anyone who wasn't part of the company. They acted like giant firms using Twitter as a giant billboard. Continue Reading

I remember when Guerrilla Marketing came out. I was so excited. Here were a bunch of different methods to run powerful marketing campaigns without spending a dime. It was revolutionary. At last, the average Joe could build a business even with a marketing budget no deeper than his pant pockets. The philosophy laid out in that book still holds good. It is still possible to sell products without buying a 30-second spot during the Superbowl. Continue Reading

Deciding on a topic for a blog post isn't always easy. Sometimes, you'll know exactly what you want to write. Other times, you'll struggle for an idea. But there are times when a subject just seems unavoidable. Whenever Apple releases a new product, Nintendo brings out a new game system or Harry Potter hits the news again, it seems as though everyone is writing about the same thing. And of course, those aren't the only... Continue Reading