I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

In the last year my company has had a lot of success with Clickbank, the world's most trusted digital marketplace. We currently have a half dozen products in the Clickbank marketplace and they generate a steady income for my company. One thing all those products have in common is that they were all setup, launched and managed by my VP of Ideas, Dan Nickerson. Dan has become an expert at the rapid development and launch... Continue Reading

A couple days ago I blogged about the lack of integrity amongst some Internet marketers. The post attracted thousands of readers and many comments were posted. Clearly, this topic is one on many people's minds. It almost feels like picking at scabs because there is a great deal of wounding in this area. While I appreciate the kind words people shared, this issue is NOT about me. This is about an industry that has been... Continue Reading

Someone recently sent me a link to an information product suggesting I look at their sales letter. It was a typical "make money online" pitch with a well-dressed guy sharing his story of how he went from zero to hero using strategies and methods that he would share with us at the designated price. There was the big house, the pretty girlfriend and the sports car. Ooh. I'm impressed. (Note the touch of sarcasm, please... Continue Reading

Providing your audience, customers, and potential customers with free, valuable information is a cornerstone of running an online business. If you give enough stuff away for free, and make sure that that stuff is high-quality and indicative of your high standards, then enough people are going to want to pay you to get to the rest of what you know that you will be able to make a nice living from your online income. One... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

(Written by guest contributor Andrew Albritton) There are thousands of advertisers looking for good-fit publishers to not just promote but successfully generate leads and sales on a pay-for-performance basis. Unfortunately for the advertisers, they are outnumbered by publishers actively generating considerable commissions. Not unlike The Dating Game, attracting and successfully courting top publishers is not as easy as it sounds. In working with many advertisers on a regular basis and being approached by many more... Continue Reading

(Written by guest contributor Chris Harper) Let's face it: it's not hard to find flaws in a lot of online videos. I'm not above reproach myself. I often look back on my work and question my tactics or execution. As online video producers, we generally don't have the same budget or tools at our disposal that feature-length filmmakers do. Having said that, there are some things that you just can't do if you want people... Continue Reading

(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

(Written by guest contributor Christopher Guerriero) Everything I Needed to Know to Make Over $200,000/Month in Online Memberships I Learned Cleaning Toilets in the Health Club Business Continue Reading

(Written by guest contributor Fletcher Groeneman) Last time we discussed the first step in the process of branding, "know yourself." This time I would like to build on that foundation. If you feel you have a solid idea of what you or your product wants to become, it is time to learn how to best present it. While it's true you may have a great product, every product has its weaknesses. The good news is... Continue Reading

(Written by guest contributor Alan Bechtold) To make compelling offers and to create sizzling copy that sells those offers effectively, you must enter the conversation already going on in your ideal prospects' minds. This is an edict that's been passed down through generations of successful direct marketing masters. It's never been proven wrong. Continue Reading

(Written by guest contributor Chris Harper) In a previous article, I explored the ideas behind teaser videos. This time I want to look at the next step - pre-launch videos. Continue Reading