(Written by guest contributor Chris Harper) In a previous article, I explored the ideas behind teaser videos. This time I want to look at the next step - pre-launch videos. Continue Reading

(Written by guest contributor Chris Harper) I'm going to be exploring the different kinds of video typically used in product launches. Obviously, you can add more along the way, but from my experience, these three are going to be key to your launch's success. In this article, I'll look at the elements of a compelling teaser video. Continue Reading

"All aboard!" shouts the conductor, alerting the passengers that the train is getting ready to pull out of the station. If you don't have your ticket and know where you are going, you'd better get it sorted out fast. After all, there are many tracks that lead out from the station. And while you might travel miles and miles down one track, you could end up finding out that you've traveled miles and miles... Continue Reading

It's one small change for Google. It could be one giant leap in your income. Or at the very least, a nice little increase. Google has changed its policies (again). Want to know what the change is and what it could mean for your revenue stream? Read on... Continue Reading

Google has been doing a bit of spring cleaning lately. First it redesigned its ad units. Now it's changed the look of the AdSense home page. What effect have all these changes had on your revenues? Almost none, I would think. The new ad units are slight more attractive than the old ones. But I doubt if the new look is worth more than a click or two each month. Continue Reading

The hype for Spiderman 3 is building faster than any movie I can recall since the last Star Wars film. Could this end up becoming the highest grossing film of all time, perhaps knocking Titanic off it's perch? Only time will tell as we still have a few weeks before the film launches on May 4th. At the very least, the teasers and trailers are a fascinating study in pre-launch marketing. Will you be seeing... Continue Reading

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

The most requested DVDs of all time are finally going to be hitting the retail shelves today. Faster than you can say, "Use the Force, Luke", The Star Wars Trilogy DVD set will probably break all records for DVD sales. I know that I will be contributing my $45 to George Lucas's pocketbooks as I plan on picking up my copy on my way to work today. If you can stand to wait a few... Continue Reading