When was the last time you read a press release? Let's face it. The majority of press releases issued by companies are totally boring and uninteresting. Why is that? Certainly Company X is excited about their new product and they can't wait to tell the world about it. But why should a blogger or media outlet care about Company X's new product or service? Unless your company's name is Apple, odds are you will have... Continue Reading

"To everything there is a season and a time to every purpose under heaven." - Ecclesiastes 3:1 Nothing lasts forever. Change is inevitable. Over the past fifteen or so years I have created dozens of websites, products, services and applications that run the gamut of new media. Content sites, information products, member sites, web-based software, iPhone applications, mobile marketing platforms, entertainment sites and more. During that time I have had some tremendous successes and some... Continue Reading

Consumerism has a way of telling us what we want without really knowing who we are. It's safe to assume that most of us want to be healthy, have significant relationships and not carry any debt. But that doesn't mean we all want to have a six-pack, bed as many people as we can or be incredibly wealthy. You would think that those are the ultimate goals for life, according to Madison Avenue. It's just... Continue Reading

Whether you have already started your online business or are still just thinking about it, ignoring reality can be an effective strategy for getting to where you want to be. Successful businesspeople are visionaries - they see themselves and their businesses a certain (successful) way, long before they have actually achieved any kind of success. You've heard the saying "Fake it 'til you make it"? That's what we're talking about here. Here are some ways... Continue Reading

Carpe Diem, goes the phrase. Literally translated "Seize the Day" from Latin, I first became familiar with the term from the film Dead Poets Society. While the film had a depressing twist, I am coming to understand more and more the need to take hold of the moments in our lives. It seems like just yesterday that my son was born. I remember changing that first poopie diaper as though the smell still lingers in... Continue Reading

What makes the difference between a person who succeeds and one who doesn't? What makes the difference between a person who accomplishes great things and another who never does anything? What makes the difference between a person who gets what they want and one that is left empty-handed? Certainly, life can throw all kinds of curveballs at us. We don't get to choose our parents. We don't get to choose where we are born. We... Continue Reading

Death. Now there's a way to start a blog entry! It's been said by Steven Covey that we should "begin with the end in mind." Well, it doesn't get any more "end" than death, does it? At least as far as our lives on earth are concerned. We live in a culture that is death-averse. We are fascinated with concepts of the afterlife, but death itself is a horrible thing that we'd rather not look... Continue Reading

I've been at Project Fit for about a month now. My goal has been to prove you don't need to go to extremes in order to lose weight and become healthier. There's nothing wrong with extreme exercising as it really can't do you harm. But there is a problem with extreme dieting. I don't want to be extreme in any way. After reading The Compound Effect by Darren Hardy, I wanted to put his theories... Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

I'm always telling people that success at social media is not about money. You can't measure your Twitter income or your Facebook revenue each day in the same way that you should be keeping track of your AdSense earnings or your affiliate income. It doesn't work that way. Continue Reading

I've got a confession to make. I am fat. That's not P-H-A-T as in "cool". That's F-A-T as in chunky, large, and overweight. On top of that, I am not physically fit. It's no surprise. As an online entrepreneur who spends a lot of time in front of a computer, I've become sedentary. It's a fairly common story. Once upon a time I was both slim AND physically fit. In fact, you might be surprised... Continue Reading

Earlier this year I received a Facebook message from a person representing a well-known author and speaker who has done quite well in the infomercial space. I was told their group was interested in meeting with me to explore the possibility of creating an infomercial that would feature me and teach people about the opportunity for making money on the Internet. Now I have received calls similar to this many times before. Usually it turns... Continue Reading

(Written by guest contributor Andrew Albritton) There are thousands of advertisers looking for good-fit publishers to not just promote but successfully generate leads and sales on a pay-for-performance basis. Unfortunately for the advertisers, they are outnumbered by publishers actively generating considerable commissions. Not unlike The Dating Game, attracting and successfully courting top publishers is not as easy as it sounds. In working with many advertisers on a regular basis and being approached by many more... Continue Reading

I've been online since 1995. That feels like a ridiculously long time. I can remember when programs were written in Basic and games came on floppy disks that held less information than the memory card I now put in my camera. Continue Reading