You probably run WordPress because you want your site to rank well on Google. That makes you smart -- WordPress is GREAT for that. Well, what would it be like to watch your Google ranking creep up and up every day for a while... ...and then to watch your rankings, your traffic, and your site's profits steadily decline to near zero? Well, it can happen when Google realizes that your posts and pages are STALE... Continue Reading

I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

There is a new job description out there, one that probably wasn't around when your grandfather was crafting his career: life coach. What exactly is a life coach, and why would you need one? First of all, the term is somewhat fluid. You can call it what you will, but a life coach, mentor, personal consultant, etc. is someone who helps you with some aspect of your life that you can't quite see clearly and... Continue Reading

Do you really want to have a successful online business? Well, what's stopping you? Continue Reading

(Written by guest contributor Dan Nickerson) Does it seem like everyone online is making $10,000 per month except for you? Continue Reading

WARNING: Today's post is going to rattle cages and put a spotlight on a potentially dark side of Internet marketing. Yeah, I'm probably going to tick some people off. That's life. I'm more concerned with speaking the truth. This is #2 in a series called The Truth About Internet Marketing. Part one was called "The Long Form Sales Letter. For some time it has been suspected that there is a "secret cabal" of Internet marketers... Continue Reading

WARNING: This series of posts may be hazardous to your preconceived notions of how to make money online. Reading it may save you thousands of dollars in pipe dreams and cause you to focus on the single most important aspect of running an Internet business. If you suffer from A.D.S. (Acute Denial Syndrome) or insist on believing that buying another product or service is the magic bullet that will cure all your financial ills, these... Continue Reading

The Internet has grown at an incredible rate. Online business is big business. And wherever there is big business there are bound to be scam artists. Due to the sheer number of people being deceived by unscrupulous marketers (though I hate to even call them marketers), the Federal Trade Commission has seen fit to intervene with a new set of regulations due to go into effect on December 1st, 2009. If you do ANY kind... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading

I got an email from someone the other day asking me which "gurus" they should listen to. There are SO many people teaching how to make money online. How DO you know who to trust? Here's a checklist for you to help you determine the answer to this question: Continue Reading

I've been frustrated lately. Here's the thing... As you know, I speak at a number of conferences. At these conferences, I teach people how to make money online and many of them purchase one of my products to help them build their online business. I know that what I teach works and that the products I offer have value. I know this because I receive testimonials from people all the time. But its the ones... Continue Reading

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading