Over the past couple years, information marketers have come under greater scrutiny by the United States Federal Trade Commission. The FTC has taken several companies and individuals to task for deceptive Internet marketing practices. As the largest seller of information products online, Clickbank.com is now issuing clearer guidelines for the types of products and/or marketing practices that will be more closely scrutinized going forward. In other words, they are going to be working harder to... Continue Reading

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There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

Ever since Twitter took off after winning a Web award at the SXSW show in 2007, people have been wondering how it's going to make money. Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

I said I wasn't going to do it. But I did it. I purchased an iPad. I did buy a first-generation iPhone, even paying $599 for it. But I fully intended to wait to get an iPad. and then I saw an article in PC World. Continue Reading

This just hot off the presses.... The makers of iFart Mobile, one of the most popular iphone applications of all time have announced a major technological breakthrough in the iPhone platform. iFart's developers created an olfactic framework which works inside Apple's SDK and enables them to release digital scents via the iPhone speaker. When the scent function (codename: uSmell) is activated in the iFart app, a signal is sent to iFart's servers or what they... Continue Reading

If I had a dollar for every time someone asked me to explain the secret of success, I'd be able to tell them, "It's easy. Just demand a dollar every time someone asks you the secret of success." Continue Reading

(Written by guest contributor Joel Ownby) If you are serious about starting an online business, then you should realize that just like a traditional brick-and-mortar company, an investment of time and money is almost always required. We aren't talking about going to the bank and taking out loans here, but we are talking about a lot of sweat and small monetary investments over time. The strategy discussed in this article is one avenue that you... Continue Reading

Everyone's got a good idea, and they constantly dream of finding the perfect person who will hand them a briefcase of cash in exchange for that idea. To be honest, that's just not realistic. Ideas are pretty much worthless, unless you take action on them. Continue Reading

Every single day more and more people are using cell phones, PDAs, and a variety of handheld devices to surf the Web. In fact, MMetrics.com recently reported that 85% of iPhone users accessed news and information on the Web in the month of January 2009. Continue Reading

I've now been on Twitter since May 2007. When I wrote Twitter power, I had about 5000 followers. Fast forward to late 2009. I hit 83,000 followers, but that's nothing compared to the hundreds of thousands or millions of followers that some members have acquired. It's been an interesting ride, but a number of things have happened that have caused me to reevaluate my Twitter strategy. Continue Reading