It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

A 2006 study found that viewers made subconscious decisions about the quality and credibility of web pages in just 1/20th of a second. In this blink of an eye, viewers did not have enough time to read text or even recognize photos, but instead were reacting only to the site's layout. Even when the participants had more time to look at the site, the research found that they only attempted to reinforce this initial conclusion. Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

I am currently in the Nation's Capitol for an Internet marketing conference and I am the victim of a crime, even a felony. It happened while I slept. I was robbed and left for naked... and didn't even know it until late in the afternoon. Amazingly, there isn't a bruise on my body. Nor have I lost any material possessions. So what happened? Read on... Continue Reading

Three months ago, I told you that my cholesterol levels were high. My LDL (bad cholesterol) was approximately 138. My total cholesterol was 214. My primary care physician immediately wanted to place me on Lipitor. I told him that I was not eager to get on this medication as I heard it had some long-term side effects. I also do not like the idea of becoming dependent on the chemical compound du jour. So I... Continue Reading

I recently received an email from a reader lamenting how I have strayed from my political rants. Believe me, it's not for lack of material. Between the mainstream media's pathetic obsession with VP Dick Cheney accidently shooting a friend while hunting (don't get me started) and the never-ceasing parade of Democrat leadership attempting to undermine America, I could blog for hours on end. I have just become fed up with the lunacy and have focused... Continue Reading

In 1978, I was just a youthful fourteen-year old. But I knew the future when I saw it, and I wanted a piece of it. It was this year that Tandy released their first home computer, the TRS-80, via their Radio Shack stores. As soon as I saw this black and gray beauty, I knew I had to have one. Continue Reading

When I first heard that Tim Burton was doing a version of Charlie and the Chocolate Factory, I thought "Oh no. He's going to butcher it." Don't get me wrong. For the most part, I like Tim Burton's work. Yes, he is bizarre, and probably somewhat twisted. But I like his creative flair. I enjoy his unusual characters and camera angles. But I also have read Charlie and the Chocolate Factory and thoroughly enjoyed Willy... Continue Reading

Tonight, I grudgingly sat through War of the Worlds. I went with Mary and another couple because we wanted to do something and all the other movies looked like garbage. The movie promised that I would be "on the edge of my seat". And I was. But that was only because I was slumped so far into my chair that my butt was hanging over the edge of the seat. With the exception of some... Continue Reading