By now I'm sure you have heard about Google's new social network, Google Plus (or G+ for short). Google Plus is currently the fastest growing social network with over 25 million members in the first month. I've been using it for several weeks now and believe that it could be a very important tool for businesses who want to reach their audiences. Continue Reading

Facebook can be very frustrating. Early on, I accepted every friend request that came my way. I was being social, right? Shortly after hitting my 5000 friend limit, my account was suspended. After creating a bit of a hullaballoo (don't get to use that word very often), my account was re-activated. Then came pages. Now I had a place to send people who wanted to follow me. The numbers quickly grew. But my Facebook stream... Continue Reading

Do you have a blog? If so, odds are you using Wordpress to do your blogging. After all, Wordpress is the leading publishing platform for bloggers around the world. It is so powerful that many users have a number of blogs. It's not uncommon to find bloggers with more than a few Wordpress blogs. So what's the biggest problem that these bloggers face? Having to log into each blog separately to manage their blogs! What... Continue Reading

I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

Twitter can be a great branding tool. If you are not already using Twitter to get the word out about your business, you probably at least know that you should be. There are lots of benefits to using Twitter, and some things that you should definitely avoid. And in the end, everyone needs to decide for themselves what kind of role Twitter will play in their lives and businesses. It's perfectly fine for your Twitter... Continue Reading

One of the perennial questions in online marketing is how to get more traffic to your site. Whether you are just starting out, having just launched your site and are now wondering who's going to read it, or have been in the business for awhile and would like to improve your numbers, there is always something you can do to get more readers and site visitors. Here is a laundry list of our favorites. Don't... Continue Reading

If you've been using AdSense for Search, you'll know that last year, Google shut it down. If you wanted to continue to offer your users a search function -- and earn revenue from ad clicks when those users conducted their searches -- you needed to use Google's Custom Search Engine and attach it to your AdSense account. Continue Reading

(Written by guest contributor Tim Golen) This article is for three primary audiences. It's for the business owner who does his own programming and development. It's for the business owner who has hired or contracted a developer to work for him. It's for the developer doing the work. I will be discussing the single piece of software that can increase your efficiency more than any other investment. Yes, it is an investment in your business... Continue Reading

Someone recently sent me a link to an information product suggesting I look at their sales letter. It was a typical "make money online" pitch with a well-dressed guy sharing his story of how he went from zero to hero using strategies and methods that he would share with us at the designated price. There was the big house, the pretty girlfriend and the sports car. Ooh. I'm impressed. (Note the touch of sarcasm, please... Continue Reading

Providing your audience, customers, and potential customers with free, valuable information is a cornerstone of running an online business. If you give enough stuff away for free, and make sure that that stuff is high-quality and indicative of your high standards, then enough people are going to want to pay you to get to the rest of what you know that you will be able to make a nice living from your online income. One... Continue Reading

It's easy to become married to the work of building your online business, and in one sense, this is as it should be. Building anything from the ground up takes work and dedication, especially if like many fledgling entrepreneurs you are trying to budget your money wisely and do many things yourself. But the impulse can become detrimental. Many times you are so busy working in the trenches that you can't see or don't have... Continue Reading

If you run a popular blog, affiliate products can be a valuable and logical source of income for your online business. After all, if people trust you and like what you have to say about your industry or your niche, then they are also likely to want to know which products you endorse. Needless to say, it is important to approach the use of affiliate products in your business with the utmost integrity and honesty... Continue Reading

Whether you are just starting out in learning the web / mobile app development ropes, or are looking to hire someone to do your development for you, it can be useful to know what basic developer tools there are out there. For the purpose of this article, we define a developer as the following: Someone who writes code for launching a PTA offer, develops an app, or writes software. Developers know the different programming or... Continue Reading

(Written by guest contributor Tanner Bennett) Printing used to be the cool kid in school. Then one day a new kid showed up. He brought with him Facebook, Twitter, blogs and lots of other new tools for communication. Print was suddenly so last week. Continue Reading