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Over the past sixteen years one of my key focuses has been building content-rich websites. I've had some great success working this model, including the recent sale of one of my sites. I am now looking to acquire additional niche sites for my portfolio. This could include blogs, member sites, forums or product sites. A number of my readers have approached me with solicitations to purchase their sites over the years, so I thought I... Continue Reading

I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

You've hopefully heard that the point of social media sites like Twitter and Facebook isn't just to amass followers. You could have totally healthy numbers and still not see much of a return in terms of sales or clicks or engaged readers. So if the goal isn't just numbers, what is it? Some of the signposts that you are doing things right: People retweet your tweets. People comment on your blog posts and on other... Continue Reading

If you run a popular blog, affiliate products can be a valuable and logical source of income for your online business. After all, if people trust you and like what you have to say about your industry or your niche, then they are also likely to want to know which products you endorse. Needless to say, it is important to approach the use of affiliate products in your business with the utmost integrity and honesty... Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

I started the day lacing up my running shoes, taking a breath of fresh colorado air, and setting my sights on a new chapter. Today is Day #1 of Project Fit! As I blogged last week, I need to lose approximately forty pounds. On top of that, I would like to become physically fit. And I want to do it without going to extremes. No punitive diets. No beating my body into submission. We've all... Continue Reading

It's hard to believe that I have been in the AdSense program since its inception in June 2003. In that time, I have generated a substantial passive income by placing AdSense code on my pages. And I have enjoyed writing training materials that have helped others make money with AdSense. But one of the most frequently asked questions that comes my way centers on what percentage of each click Google pays to the AdSense publisher... Continue Reading

(Written by guest contributor David Nour) In my last several prospective client meetings, a consistent conversation has centered on the need for a social media policy. Whether you work for a progressive organization or a conservative, risk-adverse one, it seems that everyone has an opinion on the best approach. Here are some prevailing camps: Continue Reading

(Written by guest contributor Chris Harper) Live video broadcasts using Ustream and podcasts each have their pros and cons. I've had some experience with both, and I want to share with you what I see as the plusses and minuses of each. In the end, you can decide which method might be best suited for your needs. Continue Reading

This blog gets read by thousands of people each day. Yet only a handful of visitors ever leave comments. Response rates are typically low because most of us are very busy, or we don't feel compelled to share our opinion. I understand because I rarely leave comments on other people's blogs. I just enjoy reading them and moving on. I would like to see a change in that today because I am going to ask... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Yesterday I posted a video of my brother-in-law's legendary karaoke performance. Many have asked if I was going to post my performance. Being a high-profile marketer, I should no better than to do that. After all, why would I want people to see how badly I sing? But I thought about it and decided that transparency is a good thing. In fact, the more you share your life with your customers, the more they have... Continue Reading