One of the questions I'm most often asked is how to do search engine optimization properly. Very soon, I will be revealing our turnkey solution that you have been waiting for. But in the meantime there is something very simple you can do if you blog on Wordpress. This is especially powerful if you use the Socrates Theme, but it works great for all themes. While we have optimized the Socrates layout for better indexing... Continue Reading

Can you imagine using the word "blog" ten years ago? Very few people would have had any idea what you were talking about. The word doesn't really roll of your tongue. Today, almost everyone knows what a blog is. And millions of people have their own blog. Blogging is a great form of self-expression. But it's also a great way to generate some revenue online. The biggest problem many bloggers have is getting started with... Continue Reading

While I have been doing business online since 1995, I entered the Internet marketing arena in 2005. When I began selling an ebook detailing my strategies for making money with websites using Google AdSense, I found myself at the forefront of the marketplace. In the years that followed, I was sucked into a swirling vortex of product launches, live events and teleseminars. I met many other Internet marketers and developed relationships with some. Over the... Continue Reading

(Written by guest contributor Tim Golen) This article is for three primary audiences. It's for the business owner who does his own programming and development. It's for the business owner who has hired or contracted a developer to work for him. It's for the developer doing the work. I will be discussing the single piece of software that can increase your efficiency more than any other investment. Yes, it is an investment in your business... Continue Reading

Have you ever gotten your car stuck in a ditch? Your rear tires desperately try to find traction only to spin deeper and deeper into the mud. The more you step on the gas, the worse your situation becomes. And now you are spraying mud everywhere. It can even end up on other people and their vehicles. You can keep trying to get out of the ditch. Or you can realize that what you are... Continue Reading

"Feeling gratitude and not expressing it is like wrapping a present and not giving it." - William Arthur Ward How often do we gripe about the way things are in the world? How often do we complain about bad things that have happened to us? And how often do we lament that things in our lives should be different? If you are anything like me, the answer is likely to be "way too often." The... Continue Reading

A few years ago I heard people in the Internet marketing circles talking about "The Secret." I was told it was an amazing film featuring successful people demonstrating a "law of the universe" that had been hidden from the majority of mere mortals. Starring in this film based on a book by Rhonda Byrne were such people as Joe Vitale, James Arthur Ray, Michael Beckwith, David Schirmer and Bill Harris, among otthers. I decided to... Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

(Written by guest contributor Joel Ownby) The acronym CPA stands for cost per acquisition, which is when an advertiser puts together an offer and makes that offer available on an affiliate network that in turn brokers it to its publishers. In this relationship, the advertiser pays the CPA network for every lead or sale delivered, the network takes a small cut and then pays the publisher that made the acquisition. Publisher - The individual or... Continue Reading

I occasionally recommend products to people. I don't recommend anything like the number of products I'm asked to recommend, but when I see something that I think is useful, I'm happy to pass it along to others with my endorsement. Continue Reading

There has been a lot of discussion and controversy related to tactics marketers use to get people to take action. Much of the controversy is related to a method called "forced continuity." This is where buyers will sign up for a trial or shipping-only price offer, and end up in a monthly billing program that they may or may not be aware of. Over the years I have seen it all. There's nothing wrong with... Continue Reading

A well-planned project is the essence of efficiency and cost effectiveness. I am assuming with this article that you have already done the first phase of planning a project, which is a laundry list of things that you want your project to contain. I will be using the example of setting up a personal website. In phase one, I determined that I wanted a blog, a photo gallery, and a contact form. Phase two... Continue Reading

I have no idea what I'm doing. I know, I'm supposed to be the expert, right? I'm the guy who wrote a best-selling book on earning money with AdSense, and another top-seller on Twitter. I've built a gaming site that was sold to Yahoo! and put together content sites that each deliver five-figure incomes in advertising revenue. If I don't know what I'm doing, who does? Continue Reading

Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect... Continue Reading