Allow me to introduce you to my nephew, Jordan Benker. I know him as Jordy, and he is a very talented young musician. Why am I writing about Jordan today? Obviously, I care about him and I want to see him succeed. But I've got another angle. This past week I observed something very interesting happening with Jordan while following his Facebook posts. There was a discussion saying that his name trended worldwide on Twitter... Continue Reading

You've hopefully heard that the point of social media sites like Twitter and Facebook isn't just to amass followers. You could have totally healthy numbers and still not see much of a return in terms of sales or clicks or engaged readers. So if the goal isn't just numbers, what is it? Some of the signposts that you are doing things right: People retweet your tweets. People comment on your blog posts and on other... Continue Reading

Twitter can be a great branding tool. If you are not already using Twitter to get the word out about your business, you probably at least know that you should be. There are lots of benefits to using Twitter, and some things that you should definitely avoid. And in the end, everyone needs to decide for themselves what kind of role Twitter will play in their lives and businesses. It's perfectly fine for your Twitter... Continue Reading

It's not entirely new and it's not entirely unique. Third-party providers like TwitterAnalyzer and Klout had already been providing some statistical feedback for Twitter for some time. CrowdBooster, a new service, promises to do even more. But the launch of Twitter's own Analytics service is going to change everything. Continue Reading

You are probably catching on to the fact that I am not promoting many products these days. That's because most products and services coming out are not worth promoting. When you see the proliferation of traffic products, social media products, list building products and all the other rehashed same-old, same-old coming out, I'm sure you'll agree that there aren't many original ideas out there right now. So when I DO have something to share with... Continue Reading

Are you a freelancer? Do you have a skill that is in demand that you could use to turn yourself into one? Lots of people when they look to start an online business focus on learning the ropes in terms of various streams of passive online income such as AdSense, affiliate products, ClickBank, and so on, and while there is nothing wrong with that, many of those people could be making more money in a... Continue Reading

"Feeling gratitude and not expressing it is like wrapping a present and not giving it." - William Arthur Ward How often do we gripe about the way things are in the world? How often do we complain about bad things that have happened to us? And how often do we lament that things in our lives should be different? If you are anything like me, the answer is likely to be "way too often." The... Continue Reading

I came into Internet marketing from two businesses that couldn't have been more different to the work that I do today. Continue Reading

I've finally seen the new Twitter. And I like it. Continue Reading

I'm a big fan of guerrilla marketing. I think that marketers should be using all of the most effective channels available to them to put their products and services in front of leads. Continue Reading

I'm always telling people that success at social media is not about money. You can't measure your Twitter income or your Facebook revenue each day in the same way that you should be keeping track of your AdSense earnings or your affiliate income. It doesn't work that way. Continue Reading

You've probably seen the .li tweets that have been flying around Twitter lately. And if you're like me, you're probably finding them irritating already. Continue Reading

There are a lot of different ways to market a product, but they're all trying to do the same thing. From a free listing on Craigslist to a thirty-second slot during the Superbowl, all marketing is trying to build a relationship with its audience. Continue Reading

When Google launched Wave back in 2009, it was met with a mixture of head-scratching and hand-raising. Because it was invitation-only, there was huge demand from people who wanted to try it out. (Invitations were even said to have sold on eBay for $70 each). But people -- both those who had tried it out and those who wanted to -- wondered what it was for. Continue Reading