Do you have a blog? If so, odds are you using Wordpress to do your blogging. After all, Wordpress is the leading publishing platform for bloggers around the world. It is so powerful that many users have a number of blogs. It's not uncommon to find bloggers with more than a few Wordpress blogs. So what's the biggest problem that these bloggers face? Having to log into each blog separately to manage their blogs! What... Continue Reading

While the modern world we live in tends to be civilized, there are still peoples in third world nations that are not plugged in to our technology-laden society. As recent as fifty years ago, the Waodani people of the Ecuadorian Amazon basin lived very primitively. Cut off from the rest of the world, the tribe was in a constant war with other tribes. By seeking revenge after revenge, the number in the Waodani tribe was... Continue Reading

Death. Now there's a way to start a blog entry! It's been said by Steven Covey that we should "begin with the end in mind." Well, it doesn't get any more "end" than death, does it? At least as far as our lives on earth are concerned. We live in a culture that is death-averse. We are fascinated with concepts of the afterlife, but death itself is a horrible thing that we'd rather not look... Continue Reading

It's not uncommon for marketers to use upsells and downsells in order to gain a new customer and make a sale. Downsells typically offer the same product or some derivative of that product at a discounted price. Upsells will usually come after a sale has been made, and offer extra goods or services for an additional fee. There's nothing wrong with upselling or downselling in theory. But I do believe there are cases where integrity... Continue Reading

Christmas. Seems like we measure a good part of our year by the celebration of Christ's birth. I know. For many people Christmas is very much a secular holiday. A time for family and friends. A time for decorating and hanging pretty lights. A time for the wonder of Santa Claus and flying reindeer. And a time for gift-giving. And regardless of whether or not Target has the cajones to allow the nice Salvation Army... Continue Reading

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading